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Article: How to sell 50,000 tickets to a UFC event

My latest Five Ounces of Pain column is available at CBS Sportsline at the following URL:

FEG’s Dynamite USA!! stadium show at the LA Coliseum this past Saturday was a dismal failure/ But does that mean a major outdoor show in the U.S. can’t ever be successful? The UFC has succeeded where other MMA promotions have failed and another major U.S. stadium show isn’t out of the question. Especially not after Dana White revealed his desire to eventually do a major outdoor show at Aloha Stadium in Hawaii during a pre-UFC 71 media conference call. My Five Ounces of Pain column this week delves into what kind of card the UFC would need to make a show of this magnitude work.

Check it out and let me know what you think.

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