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BodogFIGHT to go off the air?

I came across a link on Zach Arnold’s in regard to an article on the Media Life Magazine web site discussing the ION network.

I won’t summarize the article too much, because who really cares about ION? However, there was this interesting tidbit in the piece:

The network has also been airing martial arts show “Bodog Fight” in late night since last year, but the brawling competition was too much of a departure for the network, says Burgess. It’ll probably go off the air once Bodog’s deal with ION ends in February.

Not good, to say the least. Hopefully Bodog’s upper management will start listening to the middle management and changes to the program can be made and prep the show for a new broadcast partner. No more beaches and no more fighters demonstrating submission holds on scantily clad females. It’s time to get serious and pattern the show after something that you’d see on ESPN Friday Night Fights. Make it look like a live telecast emanating from a small theater with young and up and coming fighters. The more of a sports telecast it resembles, the more suitors it will have.

Bodog needs to find a direction. If they can get some momentum going then the issue of whether ION wants them want back would be moot because they could easily outgrow the network.

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