Saturday’s live broadcast of the first round of the IFL World Grand Prix could be the most crucial event in the league’s brief history.
While new IFL president and COO Jay Larkin has understandably tried to downplay talk that this could be a make or break show for the company regarding whether the ratings performance will determine the IFL’s viability as a live product, I firmly believe that whether the Dec. 29 show gets picked up will have a lot to do with how many people watch on Saturday.
The bottom line is that IFL co-founded and commissioner Kurt Otto has said that the league needs to secure live television in ’08 if it wants to remain competitive and tonight’s numbers will go a long way in determining whether we’ll see more live IFL telecasts.
MyNetworkTV is not a highly rated network so I don’t even want to begin to guess what numbers would be considered good and what wouldn’t. On average, I would say the league draws between a 0.4 and a 0.7. I’m not a television expert, but I think anything below 0.9 would be considered a disappointment.