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M-1 made an offer to UFC for Couture vs. Fedor

That’s the word according to Randy Couture via Steve Sievert’s Brawl Sports Blog on the Houston Chronicle website:

“We got an official offer from M-1 to the UFC to do a co-promotion for the Couture-Emelianenko fight, and they (UFC) rejected that offer. Really, the only thing standing in the way for that fight right now is Dana and the UFC. Obviously, M-1 is happy to do a co-promotion like that. It only serves to help them. I think the UFC is looking at it the other way, and it’s like why do we want to help out another organization? The fans want to see that fight. At some point, you have to put that first.”

The UFC will only cross promote when it’s in their best interest to do so. When they sent Chuck Liddell to PRIDE in 2003, there was a real possibility that Chuck would eventually fight Wanderlei Silva and that he would beat him, thus ending the debate about PRIDE fighters vs. UFC fighters. Even though Chuck ran into a buzzsaw in Quinton Jackson, cross promoting with PRIDE was in their best interest.

When they cross promoted with K-1 back in 2006 to bring Royce Gracie back to the Octagon to face Matt Hughes, it was in the UFC’s best interest. Of course Hughes was going to beat him. The game had passed Gracie by and it was a winning situation for the UFC.

Couture vs. Fedor is not in the UFC’s best interest unless it’s under the UFC banner. Like Randy said, it only helps M-1 in one form or another. It gives them publicity, it gives them press, and it gives them legitimacy. It’s a big money fight, that’s for sure. But there’s too much risk involved in putting the fight on, especially when that fight will help legitimize a fledgling promotion who wants to become a major player.

46 COMMENTS
  • drdanders says:

    If Randy were to lose so what? #1 his age, #2 No shame in losing to Fedor…so has everyone else. #3 If Randy lost…I doubt if anyone would say M-1 is a better organization than the UFC.
    If Randy were to win OMG! It would be a crushing blow to a new organization built primarily around 1 fighter.
    Randy has tenured his resignation. For now, the only money the UFC can make off him is via their archives. By the time the Fedor/Randy fight happens, Randy will have been stripped of his title so the UFC wouldn’t be puting their title holder on the line. In Big Nog defeats Sylvia for the title…Fedor will a have a win over the reigning UFC champ.

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  • paddiosf says:

    If the UFC isn’t willing to work out a fight between Couture/Fedor, they should just release Couture from his contract obligation to them…Let Couture go and sign with M-1 and fight Fedor, it’s BS on how there handling this whole Couture situation…..

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  • Sam Cupitt says:

    Does anyone want to start a petition? Ugh, feckin politics. How about it isnt a copromotion, and they just make M-1 the sponsor for the night? You know, tonights main event is brought to you by M-1 Global.

    I know the UFC doesnt think M-1 is fit to lick their boots because lets face it, they havent done ANYTHING. But can’t Dana just reward the fans and Randy with this fight?

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  • THORAZINE says:

    If Fedor won, it would temporarily tarnish the hvwy UFC hvwy division… Dana could no longer say he has the best fighters and it would set a precedent that other fighters could sign with other organizations and still fight in the UFC.

    I don’t blame Dana or the UFC… I don’t blame Couture for feeling the way he does either… I would luv to see this fight happen like everyone else.

    Couture and the rest of us is just going to have to wait until his contractual obligations expire.

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  • godzillad says:

    ”Couture vs. Fedor is not in the UFC’s best interest unless it’s under the UFC banner.”

    It also won’t make any money if it’s not under the UFC banner.

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  • MJC_123 says:

    If we take the fact you need the casual fan on board to make a ton of money, does anyone really think that Fedor vs Couture is as an easy as sell as it should be?

    Sure we all know but does the outside world and will they care?

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  • Sam Cupitt says:

    If promoted right, this could be the biggest fight in mma history. Dana White must want a piece of that.

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  • mattio says:

    UFC should drop Randy Couture. That is baggage they do not need. Let Randy make straight to video movies for the rest of his career.

    If he won’t take the UFC fights he is offered, what good is he?

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  • Argyle says:

    If Couture REALLY wanted Fedor, he shouldn’t have signed such a long and restrictive contract before the Sylvia fight. He has nobody, NOBODY to blame for the situation he is in but himself.

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  • michael says:

    Can we all start a petition??

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  • ttt says:

    Couture probably only started believing he had a chance at Fedor after defeating Sylvia and Gonzaga, not before when he had the chance to fight him in bodog

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  • ttt says:

    drdanners is right, the ufc is screwed in all aspects with regards to HW division if the sylvia nogueira fight is for the belt. nobody likes timmy, nogueira can’t beat fedor, randy wants “respect” and the chance to fight fedor. dana letting randy fight fedor isn’t the worst that can happen and makes him look like the good guy, does the UFC really have to force everyone to believe they have every single top quality fighter?

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  • Evan says:

    Cant blame the UFC. If they did this they would skyrocket M-1.

    The vast majority of MMA fans and media haven’t a clue that M-1 exists. Why would the UFC let them know who they are?

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  • ufcfan says:

    it sucks but business always comes first over what’s good for the fans
    if fedor beat randy, m-1 would market the hell out of that (understandable)
    and would give them a great initial boost for their promotion.

    stranger things have happened but there’s 2 many factors involved here

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  • woooburn says:

    “If promoted right, this could be the biggest fight in mma history. Dana White must want a piece of that.”

    agreed. but the right kind of promotion, would mean extra effort on the part of the ufc. i can see why dana would want nothing to do with that. why run the risk of making a name for another organization/validating a fighter they dont work with? especially when randy probably wont fight much longer past that fight any (at least in the ufc anyway). gotta look long term. dana probably figures he’ll let randy sit out his contract, let fans forget about ths fight for a year, and meanwhile try to build the heavyweight division from within, without him (lesnar, anyone?). can’t say i agree with it, but again… from a long term perspective, it makes sense. plus, being the control freak that he is, it doesnt surprise me at all, that now that the ufc is the big dog, he doesnt view cross promotion as a viable option anymore.

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  • Dizzle says:

    UFC is just stupid.

    I could really careless if the company went under today and never had another promotion. I think they are just remedial with their decisions.

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  • Jeremy says:

    I understand why the UFC is doing it, but regardless it sucks since I do want to see the fight. Maybe we will see it in October, maybe we won’t ever see it, time will tell I guess.

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  • michael says:

    “why run the risk of making a name for another organization/validating a fighter they dont work with?”
    You are right. But exactly the same goes for M-1 and Fedor. They risk everything because Fedor is the only star in M-1…

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  • Dizzle says:

    screw the UFC…They are trying to be this “billion dollar company” so they can feel good about themselves.

    They just like any other company out there…they are selfish and they just look out for themselves.

    UFC SHOULD BURN!

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  • Evan says:

    michael

    They are in a position where they have to take a risk, the UFC is not.

    Whether or not people like it doesn’t matter, its a smart and sound business decision.

    I don’t like it but I get why they are doing this.

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  • Evan says:

    And don’t forget folks…Fedor had his chance to fight Randy IN the UFC. But its all UFC’s fault right?

    Nobody else is to blame…always Dana and the UFC who are at fault.

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  • Dizzle says:

    I totally agree evan…nobody else is to blame

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  • woooburn says:

    ha, someone needs to turn on their sarcasm detector.

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  • Evan says:

    I hear Dana has an army of killer robots with lasers.

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  • Rashad #1 says:

    Ya I am a little sick of people burning the UFC because of thsi fight.. Fedor is a pussy if he wanted to fight Randy he wouldnt have made such unreachable demands in his contract negotiations and would have just signed on to fight the best competition.. unfortunatly he instead signs with some no name org. to fight some giant.

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  • Shane says:

    It’s pretty obvious that a Couture vs. Fedor fight would earn more revenue (by PPV) if co-promoted by the UFC rather than just by M-1 itself, simply because UFC has more exposure and marketing muscle in the US.

    Yet despite this fact, judging from past interviews it seems as if M-1 would insist on the revenue for the fight to be shared 50/50.

    Hardly fair if UFC are doing most of the work…

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  • Bryan says:

    I think if you were to ask any decently informed MMA fan what the fight of the century would be, they would say Couture / Fedor.

    We all know that it would be the biggest (Revenue / Viewership) fight to date.

    I think the answer is to use an organization like HDNet to televise the event and have M-1 and UFC bargain for the details. The fact that this fight hasn’t happened is due to a reality of the sport today. Two businesses have to agree to do business. It’s not just about the ultimate goal of proving to the world who the best fighter is. I wish it was though.

    Personally, I think Fedor’s management should have taken the UFC up on their offer. It was fair and ultimately would have been best for his career. Unfortunately for Fedor, his management does not have his best interest at heart. They will continue to match him up against non-elite punks in an attempt to perpetuate how “Great” he is.

    All things aside, Randy is my favorite fighter and I believe Fedor is the best fighter in the world. That being said, I would be willing to pay $75 to see this bout on TV or in a Movie Theatre Streaming live.

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  • Mike Wolfe says:

    I kinda enjoy the back and forth between Couture, M-1 and UFC. It’s a MMA match in a business setting rather than an Octagon. White/UFC and Couture and M-1 are all grappling for a dominant position through press releases, interviews and offers/counteroffers. Let’s see who’s got the best skills. If White and UFC hang tough, I think they come out on top.

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  • michael says:

    “And don’t forget folks…Fedor had his chance to fight Randy IN the UFC. But its all UFC’s fault right?”

    And don’t forget folks…Couture had his chance to fight Fedor in Bodog (April, $3mln). But it’s all Bodog’s fault??

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  • ian says:

    Dana sucks,he would hate to cross promote.they only reason he did was because hes really good friends with liddell.Fedor v couture would be the mma fight of the century.I think if this fight is held off as long as the liddell v silva fight randy will be to old.

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  • Evan says:

    michael

    Look at the fall out Fedor’s people had with Bodog. Obviously one of the two doesnt have good business practices.

    So yeah, it may be.

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  • C.C. says:

    How generous of M-1 to offer up the match to UFC. Next up, a local soda distributor will offer Coca-Cola a chance to “co-promote” their product, and it will be the industry giant’s “fault” that they’re not lending their brand name credibility to the upstart no-name.

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  • ttt says:

    “Look at the fall out Fedor’s people had with Bodog. Obviously one of the two doesnt have good business practices. ”

    similarly look at Randy’s fall out from the UFC, why would he want to fight there?

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  • ttt says:

    “he” being Fedor

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  • Evan says:

    Good question ttt

    With shady liars like Randy as your champ….

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  • Evan says:

    I’M KIDDING!

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  • godzillad says:

    ”And don’t forget folks…Couture had his chance to fight Fedor in Bodog (April, $3mil)”

    Yes, Fedor wanted to fight a 43 year old man a month after he had just gone twenty five minutes. Real honorable there, champ. If Fedor wanted Randy he would have came to America, just like how Wanderlei came because he wanted Chuck.

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  • Evan says:

    Lets not being logic into the situation godzillad. Its much preferred to simply blame everything on the UFC and Dana without thinking.

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  • ArmyGuy says:

    I want to see this fight too, but let’s be reasonable – we are all MMA fans.

    Most people only watch UFC. In fact, who do you know that even says “MMA” that isn’t a hard core fan? People say “Ultimate Fighter” or “Ultimate Fighting”. I’m going to go a step further – “Fedor” means absolutely nothing to the average fan. They would pay twice as much to see Ortiz or Liddell fight Couture!

    The success of this sport is based purely on the marketing ability of the UFC. And they are selfish – companies are supposed to be selfish when it comes to the competition – that is what makes a firm successful and it is in everyone’s best interest that companies act in this manner.

    Randy signed a bad contract. His bad. The fight’ll happen eventually.

    But realistically, put it personal terms – if you had spent your life savings to make your company successful and it finally was – why in the hell would you open the door for anyone else? I sure as hell wouldn’t. I’d try to crush them at every turn. That’s just good business. Notice no major HDNET or IFL fight happens without a UFC event on the same night (some small exceptions). The common fan is ALWAYS going to watch UFC.

    To go one step further and turn the tables, the UFC had the opportunity to kill the possibility of any other promotions even having a chance by treating their fighters a little better and paying them a little more. The fact that they didn’t/don’t is what is allowing these other promotions to attract top talent. Now that Cuban is in the game – there is a real threat. He has what – 4 promotions on HDNET this month alone? PLus 6.2 billion in personal assets, not to mention the assets of his businesses, plus a successful background in sports marketing on a national level. That’s the business decision I think the UFC will wish they could take back in a year or two…

    I realize that was a gross digression from the topic, but it is the end of the work week before Christmas…

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  • ttt says:

    everybody’s just hoping deep deep down that the fan inside dana and the fertitas will override their business sense and make this happen … but who are we kidding, it’s all about randy’s kind of “respect”

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  • Tommy says:

    So fine, just do it in the cage.

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  • godzillad says:

    UFC isn’t the only thing that is watched. I can go to the bagger at the grocery store and talk about Fedor. I can walk up to the Janitor at my University and talk about how Gomi is afraid to fight Americans. You guys are in your little bubble, acting like MMA is so secret and you’re special because you know who Nakamura was at UFC 76. Guess what: everyone else knew too. Quit pretending like MMA is underground still. You and all the other people on the internet act like it is, go out and talk to real people in the real world and you’ll know that things aren’t like post #39.

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  • Dirty White Boy says:

    Its like this either they allow it and make half the money or they dont allow it and in 8 months the fight goes down and they get 100 percent of phuck all. Clearly the reason for not allowing it has nothing to do with money its all about pride not the org

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  • ArmyGuy says:

    UFC is not underground. “MMA” still pretty much is. The fan base is growing, but I think you are deluding yourself if you think mainstream America knows anything but UFC and maybe that there are some freakshows on the TapOut show.

    Just to prove it, I just polled my neighborhood grocers…

    :)

    Merry Christmas.

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  • Evan says:

    armyguy is correct.

    Just look at that recent article where that spare Matthew Mconaughey got hurt filimg that MMA movie..

    Did anyone call it a MMA movie? No. Every write up had “Ultimate Fighting Style.”

    Go ahead and look it up. Nobody says MMA. Not CNN, not the AP story, not yahoo.

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  • platypus says:

    wats mma ? sounds like some online multiplayer game. are you guys talking about that ultimate fighting cage warrior stuffz ?

    Agree or Disagree: Thumb up 0 Thumb down 0

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