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UFC marketing moving towards a “24/7″ style?

Take this for what it’s worth, but a poster by the name of NoHo responded to a thread on the UG about Wanderlei Silva. NoHo claims has was involved in the filming and editing of the Wanderlei Silva All Access and UFC 79 Countdown shows. He seems to be pretty legit. He had some interesting stories to share, which seem to be pretty legit, and he also had this interesting nugget of information:

Yes. These are the first things I’ve done for Zuffa. I edited and filmed some 24/7 specials for HBO (Mayweather/DLH, and Mayweather/Hatton) but this was the first time I’d done one for UFC. UFC is trying to go in a more respectable direction. It seems like they’re tired of treating it like a rap-rock or monster truck show. They’re aiming to be more classy. I was sent a memo to use only classical music with swelling orechestral scores and no rock music whatever that means. I’m curious to see if anything changes with the actual production of a UFC event.

Again, take it for what it’s worth. It’s a message board poster with no real identity. But if it’s true that the UFC is moving in a different direction as far as their marketing goes, that’s fantastic news. A lot of hardcores and supporters of the sport want to move toward treating the sport as a true sport and not as a spectacle.

If it’s also true that this guy helped film and edit the HBO 24/7 shows for the DLH/Mayweather fight and the Hatton/Mayweather fight, that’s even more fantastic news. The 24/7 show that HBO has produced for their two big pay per views this year have been an integral part in creating interest in their fights. Even if you didn’t particularly care about the fight, as soon as you watched an episode of 24/7, you wanted to order the pay per view. Imagine a 24/7 series for Liddell vs. Wanderlei. There would be so much more hype than there is right now. Again, if this is all true, it’s big news.

Check out the thread for yourself, there’s some pretty good stories about the filming (if they’re true).

10 COMMENTS
  • gerald raines says:

    I was sent a memo to use only classical music with swelling orechestral scores

    LOL LOL

    I wonder where they got that idea from?

    UFC is so original

    ripping boxing a new ass all the time in the interviews but then using there ideas

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  • gerald raines says:

    actually now I read through the whole thread, I think that guy is a troll. nothing in any of his posts is something that you cannot pick up-on from watching those two shows as a viewer

    but either way whether that is a troll or not a troll it does not change the fact that the UFC preview episodes have turned away from the rock music and straight towards the orchestra music like in the 24/7 boxing series, and the reason that is so damn funny is because the UFC always says how much boxing sucks but I guess does not suck enough to not steal their production techniques

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  • Tommy says:

    Ironic considering they started that in order to compete with the UFC. Competition is a good thing.

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  • Gong says:

    Boxing does suck. Does this mean that their marketing team do too? Of course not.
    It’s like any overrated thing out there. Everyone knows they suck, but you cannot deny they’ve been marketed well.

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  • D. Capitated says:

    Boxing hypes fights solely to compete with MMA? Why was HBO was doing All Access type shows in 2003/2004 then?

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  • dizzle says:

    please don’t believe this guy on the message board.

    You don’t film and edit things for a TV Spot by yourself.

    You hire a production company to film it and then the advertising agency cuts and edits the film that was produced.

    This guy isn’t the real deal by far.

    Plus, The UFC has an advertising agency that does their advertising…I’m sure that the advertising agency didn’t farm out a very important TV commercial to some nobody to produce. Doesn’t make since coming from an advertising stand point.

    I just don’t believe people on the internet.

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  • Evan says:

    Yeah dizzle is right.

    Sounds to me like the guy is perhaps pieceing together stuff he heard from a friend who has a friend who knows some guy who did something for a friend who has a cousin that did something from the UFC.

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  • Greg Urban says:

    I thought about that as soon as I heard the new narrator, the overall look and feel was much better (but it is so stolen from the 24/7 shows–it’s obvious)..

    Much better for the fans and newbies too..much classier..

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  • gerald raines says:

    I liked when Rachelle said “Just ask Ka-SUSHI Sakuraba about Wanderlei Silva” that was a good one

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  • mike wolfe says:

    Gerald–

    Are you suggesting that Rachelle was hired for reasons other than her sportscasting talent?!? Mindblowing.

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