Comments on: UFC marketing moving towards a “24/7″ style?

By: mike wolfe

mike wolfe — Sun, 30 Dec 2007 22:18:12 +0000

Gerald–

Are you suggesting that Rachelle was hired for reasons other than her sportscasting talent?!? Mindblowing.

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By: gerald raines

gerald raines — Sat, 29 Dec 2007 01:06:32 +0000

I liked when Rachelle said “Just ask Ka-SUSHI Sakuraba about Wanderlei Silva” that was a good one

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By: Greg Urban

Greg Urban — Fri, 28 Dec 2007 22:06:03 +0000

I thought about that as soon as I heard the new narrator, the overall look and feel was much better (but it is so stolen from the 24/7 shows–it’s obvious)..

Much better for the fans and newbies too..much classier..

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By: Evan

Evan — Fri, 28 Dec 2007 15:01:38 +0000

Yeah dizzle is right.

Sounds to me like the guy is perhaps pieceing together stuff he heard from a friend who has a friend who knows some guy who did something for a friend who has a cousin that did something from the UFC.

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By: dizzle

dizzle — Fri, 28 Dec 2007 14:04:45 +0000

please don’t believe this guy on the message board.

You don’t film and edit things for a TV Spot by yourself.

You hire a production company to film it and then the advertising agency cuts and edits the film that was produced.

This guy isn’t the real deal by far.

Plus, The UFC has an advertising agency that does their advertising…I’m sure that the advertising agency didn’t farm out a very important TV commercial to some nobody to produce. Doesn’t make since coming from an advertising stand point.

I just don’t believe people on the internet.

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By: D. Capitated

D. Capitated — Fri, 28 Dec 2007 13:15:16 +0000

Boxing hypes fights solely to compete with MMA? Why was HBO was doing All Access type shows in 2003/2004 then?

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By: Gong

Gong — Fri, 28 Dec 2007 09:49:57 +0000

Boxing does suck. Does this mean that their marketing team do too? Of course not.
It’s like any overrated thing out there. Everyone knows they suck, but you cannot deny they’ve been marketed well.

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By: Tommy

Tommy — Fri, 28 Dec 2007 07:32:10 +0000

Ironic considering they started that in order to compete with the UFC. Competition is a good thing.

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By: gerald raines

gerald raines — Fri, 28 Dec 2007 07:20:21 +0000

actually now I read through the whole thread, I think that guy is a troll. nothing in any of his posts is something that you cannot pick up-on from watching those two shows as a viewer

but either way whether that is a troll or not a troll it does not change the fact that the UFC preview episodes have turned away from the rock music and straight towards the orchestra music like in the 24/7 boxing series, and the reason that is so damn funny is because the UFC always says how much boxing sucks but I guess does not suck enough to not steal their production techniques

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By: gerald raines

gerald raines — Fri, 28 Dec 2007 06:18:53 +0000

I was sent a memo to use only classical music with swelling orechestral scores

LOL LOL

I wonder where they got that idea from?

UFC is so original

ripping boxing a new ass all the time in the interviews but then using there ideas

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