IFL Reveals New Logo and Branding for 2008
In a recent press release from the International Fight League, the promotion has come up with a new logo and new branding for the new year.
The new logo is a reflection of the IFL’s exciting style of MMA action as the league enters its second full season of competition. The design incorporates the traditional gloved fist coming towards the viewer from between forward-slanted “IFL” initials in front of a silver oval plate, utilizing the league’s new color scheme of deep red, silver and black.
“The IFL has always showcased the top up-and-coming athletes, coached by the legends of MMA,” said Jay Larkin, IFL CEO and President. “Our new identity is part of the league’s renewed commitment to putting together the best matchups to a wide, burgeoning audience of fans worldwide.”
The IFL will also be reconstructing their website to reflect the new logo, as well as launching a new line of apparel for fans to purchase will attending live events.
Larkin also announced that the IFL has also eliminated the league-created team logos and will instead use branding of the camps led by its coaches, such as Miletich Fighting Systems, Xtreme Couture, Team Quest and Renzo Gracie Academy.
There will be a press-conference held Wednesday by the IFL to further explain the changes being made for the new season. Five Ounces of Pain will be there and bring you the news immediately after.
Sam Caplan is the President of Combat Sports Media, LLC, the parent company of FiveOuncesOfPain.com. CSM is a B-2-B outsource solution in the MMA industry and provides PR, web management, and other consulting services to MMA companies. Clients of CSM include the Combat Sports Championships and Showtime.
| All posts by Sam Caplan
Although opting to transition to fight camps as opposed to last year’s team-oriented league is a 200% improvement, the old logo was better (imo).
Looks like a NFL Europe logo.
That font was new in 1994
maybe they need to hire an actual designer.
? it looks like this site “Five Ounces of Pain”`s logo to me
=O
Looks like Chuck Norris was involved on this one guys.
Koolpaw is right. “Cease and desist” letter to follow, Sam?
yeah koolpaw it looks like the same 5 oz of pain glove, but they don’t have that extra ounce like FOP does.
LOL! at #10.
So Sam, a C&D letter going to the IFL??
Jay K.