Details are now emerging in regard to former UFC owner Bob Meyrowitz’s attempt to return to the mixed martial arts business.
ProElite.com (SamCaplan.ProElite.com) received a press release this morning announcing that the name of Meyrowitz’s new promotion is “YAMMA Pit Fighting.”
YAMMA Pit Fighting has scheduled its first event for April 11 at the Trump Taj Mahal in Atlantic City, NJ. According to the release, the promotion is planning a series of pay-per-view events, starting with the April event.
Meyrowitz’s new promotion is also promising some new innovations.
“YAMMA Pit Fighting will take a unique approach to the sport by reviving the tournament fighting format and unveiling a new fighting surface that promises to revolutionize the traditional MMA approach,” the release states.
Live Nation, a subsidiary of Clear Channel, has been previously reported as a financial backer in Meyrowitz’s new promotion.