The UFC and Yahoo! formally announced a partnership on Thursday that will entail Yahoo! serving as the fight promotion’s official distributor of pay-per-view events through the Internet.
It may not seem like a big deal now, but with television sets and computers becoming increasingly compatible, there could come a time where everyone’s cable TV needs are met through their PC or lap top.
If Internet PPV takes off, it could create a scenario where more fight promotions run PPVs because the costs of distributing them will go down significantly with the middle men (the cable companies) being circumvented.