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Could the UFC be close to making a network announcement of their own?

Expect UFC president Dana White to have a few tricks up his sleeve during today’s UFC 84 press conference in Columbus.

According to, the UFC could announce the addition of a blue chip sponsor to the fold by day’s end: ( has learned from a source close to the UFC that the organization will likely announce the addition of a new blue-chip sponsor.

If I was a betting man, I’d put my money on Budweiser.

While Bud would be big for the UFC and for the sport, the UFC apparently is working on a new television deal:

There have been some rumblings that the UFC may closing in on its own TV deal — one that would supplement the coverage provided by Spike TV — though we were unable to confirm the rumors.

Who could that new television deal possibly be with? Well, according to, it could be FOX:

Multiple sources have told that FOX is believed to have interest in MMA with rumors suggesting that the network even went so far as to make a bid on the UFC during recent negotiations.

It should be noted that UFC 85 in London this June has not been declared a PPV event. Reports indicate that Spike TV has been approached about televising the show, but we shall see.

That’s not the only notable MMA business development making the rounds this morning. reported last night that Matt Lindland has signed with an unnamed upstart MMA promotion. Lindland wouldn’t name names, but MMA Weekly indicated that Oscar De La Hoya’s Golden Boy Promotions and Affliction could be on the verge of starting their own MMA promotion:

Though Lindland would not divulge his new employer’s identity, multiple MMAWeekly sources have confirmed that Affliction – a popular clothing company – is a primary partner in the deal. Sources also indicated that Affliction’s partner in the new promotion is Oscar De La Hoya’s Golden Boy Promotions.

The new promotion could hold its first show this June in Las Vegas, according to the report. If Golden Boy is really getting into the game then you’ve got to think that HBO could be a potential television partner.

There’s no business like the MMA business.