In what can only be considered as the second landmark deal for mixed martial arts in the past 24 hours, the Ultimate Fighting Championship and Anheuser-Busch announced terms earlier today on a three-year sponsorship agreement that will make Bud Light the new exclusive beer of the UFC.
“Landing Anheuser-Busch and Bud Light is huge for us, our fighters and especially our fans,” UFC president Dana White is quoted as saying in a release available on the promotion’s official web site. “We’ve got the number one selling beer in the world and one of the top marketers in all of sports as our sponsor. If our TV ratings, pay-per-view buys and venue sell-outs weren’t enough, this definitely cements UFC as a major player in sports business.”
The deal will commence on May 24 for UFC 84 in Las Vegas at the MGM Garden Arena.
Details of the sponsorship revealed include signage featuring Bud Light to appear on the center mat of the Octagon and on its vertical bumpers during each of the UFC’s 10 or more annual pay-per-view events and featured prominently during UFC press conferences and weigh-in events. Additionally, Bud Light will be the presenting sponsor of two UFC pay-per-view events annually and serve as the official beer sponsor of the four or more UFC Fight Nights.
Beginning on June 1, Bud Light will also appear during a VERSUS telecast as the official beer sponsor of the Zuffa-owned World Extreme Cagefighting promotion.