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UFC announces sponsorship deal with Anheuser-Busch

In what can only be considered as the second landmark deal for mixed martial arts in the past 24 hours, the Ultimate Fighting Championship and Anheuser-Busch announced terms earlier today on a three-year sponsorship agreement that will make Bud Light the new exclusive beer of the UFC.

The announcement was made officially on UFC.com but Adam Swift of MMAPayout.com was the first to report the possibility of a deal between the two in January.

“Landing Anheuser-Busch and Bud Light is huge for us, our fighters and especially our fans,” UFC president Dana White is quoted as saying in a release available on the promotion’s official web site. “We’ve got the number one selling beer in the world and one of the top marketers in all of sports as our sponsor. If our TV ratings, pay-per-view buys and venue sell-outs weren’t enough, this definitely cements UFC as a major player in sports business.”

The deal will commence on May 24 for UFC 84 in Las Vegas at the MGM Garden Arena.

Details of the sponsorship revealed include signage featuring Bud Light to appear on the center mat of the Octagon and on its vertical bumpers during each of the UFC’s 10 or more annual pay-per-view events and featured prominently during UFC press conferences and weigh-in events. Additionally, Bud Light will be the presenting sponsor of two UFC pay-per-view events annually and serve as the official beer sponsor of the four or more UFC Fight Nights.

Beginning on June 1, Bud Light will also appear during a VERSUS telecast as the official beer sponsor of the Zuffa-owned World Extreme Cagefighting promotion.

14 COMMENTS
  • woooburn says:

    but how are we supposed to remember to “get stung” without mickey’s around anymore?

    nevertheless, this is pretty big news.

    is there a way to listen to these press conferences live?

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  • Brenner says:

    I don’t understand how this is going to be huge for the fighters or the fans. Are they going to pay the fighters more? Are the PPV buys going to be cheaper? Or is this just a justification that MMA is a legitimate sport?

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  • Rln says:

    Pretty big news for UFC fighters. The purses will raise to new heights now that Zuffa has someone to underwrite the ppv costs.

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  • Evan says:

    I am getting hammered UFC style tonight.

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  • Derek B. says:

    HAHA Evans it’s not even Friday night yet. Sounds to me like you’re getting ahead of the game.

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  • Derek B. says:

    Evan why are you selling your domain names?

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  • Evan says:

    I have no need for them.

    I should take that url off my name…I don’t want to make it seem like I am just here to sell them.

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  • Derek B. says:

    nah I don’t think that’s the message I got from it.

    I occasionally sell domain names here at work through netsol.com

    Big hassel and usually people don’t want to fork over $500 bucks for a domain name. I’ve had a few good sells with a coupon of domain names…but other then that it’s almost impossible to sell a domain name now-a-day.

    Good luck!

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  • Evan says:

    thanks sir!

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  • Kogepan says:

    I don’t see how this will benefit anyone other than White/Ferrittas.

    1) either they reduce the PPV rate from the ridiculous $55+
    2) they start paying the fighters more. If the low end fighters are still getting $4k at UFC 84, then this is a complete joke.

    I don’t see either of these happening….PPV prices went UP after they got harley davidson on board for UFC 79.

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  • Rln says:

    “2) they start paying the fighters more. If the low end fighters are still getting $4k at UFC 84, then this is a complete joke.”

    Why should a low end fighter get more then 4k/4k to fight on the under card of a UFC(or any event for that matter)? What exactly does he bring to the table in terms of revenue generation for the UFC? If anything, the cost of having these fighters on a card is costing them more money then they’re worth.

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  • [...] at the bottom of Dave Meltzer’s report about the UFC’s new sponsor, he gives us some other goodies from Dana White at the press conference today regarding the future [...]

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  • mike wolfe says:

    UFC will pay more for “low end” fighters because over time they may become “top end” fighters, and UFC needs to develop new talent. Also, higher pay keeps UFC out front with fighters, so UFC will still be the premiere org.

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  • JacRabbit says:

    “UFC will pay more for “low end” fighters because over time they may become “top end” fighters, and UFC needs to develop new talent. Also, higher pay keeps UFC out front with fighters, so UFC will still be the premiere org.”

    Beat me to it.

    I just hope they make transparent to the fans what we should expect from this partnership.

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