Throwdown to Become Official Energy Drink, Fight Gloves, and Ring of the IFL

According to a press-release from the International Fight League, Throwdown has become “the official energy drink, fight gloves, and ring of the IFL.” This looks to be solid move for Throwdown Industries as it continues to grow within the MMA community. Both parties have much to say on this newly-found partnership:

“We are very pleased to be able to add one of the growing brands in the industry in Throwdown to the IFL family,” said IFL CEO Jay Larkin. “The extensive marketing that an industry giant like the Cott Corporation, one of the legends in the consumer packaging industry, will put behind this gives us a very strong position to grow our brand and our athletes into the future.”

“Throwdown and Cott [one of the world's largest nonalcoholic beverage companies and the world's largest retailer brand soft drink provider] add credibility and excitement to the sport of MMA through its products, services and partnership with the IFL and other fight leagues, firmly entrenching Throwdown’s global leadership position in supporting MMA” added Throwdown President Mike McIntyre.

Throwdown and Cott Corporation are set to launch a activation platform for retail at IFL events, using IFL athletes, coaches and brands in consumer promotions and a multimedia campaign. The campaign will launch around the time of the IFL’s next event on Friday, April 4, at the IZOD Center in East Rutherford, New Jersey.

6 COMMENTS
  • Jason Brewer says:

    Guess Rampage won’t be able to wear Throwdown gear in the UFC anymore…Ha Ha!

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  • Derek B. says:

    Have any of you tried Trowndown energy drink? I’m going to see if I can find some when I get off of work.

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  • Vess says:

    Isn’t Arianny the new Throwdown girl?

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  • Mike Wolfe says:

    Throwdown better get started right away on its IFL media campaign. If Throwdown waits too long, the IFL may be defunct before the ads hit the airwaves.

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  • Evan says:

    Mike …3 letters…C.O.D.

    :)

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  • Mike Wolfe says:

    Evan–

    No kidding. Somebody once told me their motto was “C.O.D. or T.S.O.L.”

    Agree or Disagree: Thumb up 0 Thumb down 0

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