Wednesday’s UFC TV ratings are in
Posted by Sam Caplan
Spike TV issued a press release Friday afternoon to announce the ratings for UFC-related programming that aired on Wednesday night.
The one-hour premiere for the seventh-season of “The Ultimate Fighter” averaged a household rating of 1.3 and had an audience average of 1.7 million viewers. That’s only slightly above the final average for 2006, but where TUF cleaned up was in the male 18-34 demographic, as the premiere of TUF 7 averaged a 2.21 in the highly-coveted demo.
Preceding the TUF 7 premiere was the three-hour live fight telecast of UFC Fight Night 13, which garnered an average household rating of 1.1 and 1.3 million viewers. In the male 18-34 demographic the show averaged a 1.56.
UFN 13 peaked during the main event featuring Kenny Florian vs. Joe Lauzon, with 1.8 million viewers tuning in.
In other UFC-related ratings news, the series premiere of “DEA” earned a 1.0 household rating. The show was up 227% from where the same time slot was a year ago.
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This story is very depressing for two reasons.
1. That a lineup like this show had was not appreciated by enough people, If a card like that doesn’t sell mma, nothing will. makes you wonder if the sport has peaked already.
2. That the pure crap that Elitexc and Strikeforce will put on will probably be seen by more people by accident than spike drew for their best fight card ever. makes you wonder why the UFC even bother to telecast on spike.
I don’t watch Spike that much unless it’s a UFC broadcast. Was there much advertisement/publicity in advance?
John Philapavage and I were talking about how ratings are misleading for sports anymore. What do many sports fans do when they watch a highly anticipated event? They get together in groups or they go out to a bar and they aren’t accounted for. Nielsen ratings for any show are extremely vague estimated numbers and should be taken with a grain of salt anyways.
That makes sense. Who the hell watches the UFC by their lonesome self without a group of friends and a case of bear or 8 shots of liquor? =)
Sadly, I usually watch by myself…I can’t stand to watch with half-wits or dilettantes.
I’m with Zack.
UFC MEANS EVERYTHING TO ME, I LOOK FOWARD TO EVERY EVENT AND HAVE BEEN A FAN FROM THE VERY BEGINING NOT JUST AFTER THE GRIFFEN/ BONNER FIGHT LIKE MOST PEOPLE, BUT I WILL ADMIT THAT FIGHT DID MAKE ME AN EVEN BIGGER FAN. GO CHUCK WE NEED THAT BELT BACK