Adam Swift of MMA Payout is passing along some rumors that he’s hearing that FOX and the UFC are making progress towards a deal that would put the UFC on network television:
MMAPayout.com has learned that FOX is now widely believed to be the leading candidate to become the UFC’s network television partner. Earlier this month White met with FOX executives in Los Angeles. While a deal with FOX is not believed to be imminent, industry sources have told MMAPayout.com that they believe the companies are making progress toward a deal.
Obviously this would be another watershed moment for the UFC and the sport of MMA as a whole. The only thing that I don’t think is in UFC’s favor is that EliteXC is going to have the first crack at network television. If EliteXC doesn’t do the numbers that are needed to be a success, FOX could get cold feet even though the UFC has a much better overall roster of marketable talent.
Fortunately or unfortunately, EliteXC is going to set the standard when it comes to MMA on network television and if it does poorly, networks could be looking elsewhere without giving the sport a real shot.