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DREAM loses network TV deal

That’s the word according to Jordan Breen over at Sherdog.

TBS is now scheduled to air the forthcoming April 29 Dream card on a week’s tape delay in heavily edited one-hour installments. The broadcasts will air both in afternoon and after-midnight timeslots. However, future Dream events will air live on SkyPerfecTV pay-per-view.

The announcement is in no way a death knell for the revamped promotion. Pay-per-view is not a lucrative medium in Japan, though, as it is in North America. Being forced out of primetime does heavily slash advertising revenues for FEG, which will limit the ability for the promotion’s growth in the foreseeable future.

I won’t pretend to be an expert on the behind-the-scenes of Japanese promotions and television situations but I’m pretty sure we can all agree this isn’t good. Especially considering the fact the next card is now only a little over three days away. We’ll just hope the lost ad revenue doesn’t rough up the quality of cards or future of the promotion.

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