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UFC’s worldwide expansion

Having already staged pay-per-view shows from England and Ireland, the UFC will be continuing it’s global presence.

We’re going to the Philippines, Germany, and possibly Dubai,” said Dana White.

Historically, the shows that originated from Europe have not done as well in total PPV buys as the shows in the US have. Mainly, that’s due to the unusual start time. Starting a card in the middle of day will never generate as much interest as a show that starts prime time on Saturday night (due to Saturday night having the feeling of “fight night”), and showing the card on tape delay will have less appeal because the results will have already gotten out on the Internet.

The goal of the worldwide expansion for the UFC is to take one step back and two steps forward. By losing money in the short term on PPV buys, the UFC hopes to pick up new fans that will continue to watch the shows for many years going forward. In the long term, the growth can only be good for the sport.

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