According to World Extreme Cagefighting, it’s broadcast on VERSUS this past Saturday that featured Urijah Faber vs. Jens Pulver for the WEC featherweight title recorded a 1.4 household rating and averaged 1,535,705 viewers.
The WEC’s previous best on VERSUS was a 0.7. Yes, the WEC not only set a new record, they lapped the old one. According to industry insiders, the WEC and VERSUS were looking for a 1.0 so the rating they pulled Sunday night exceeded their expectations.
Also, it’s clear that all the marketing behind Faber is starting to resonate. Not only did he sell a lot of tickets, but Sunday’s show drew a 2.7 household rating in Faber’s hometown of Sacramento.
Don’t be surprised if VERSUS decides it wants to increase its position in the WEC by trying to get more live broadcasts. Right now the WEC doesn’t have the depth to run monthly, but I’ve talked to several top prospects that have engaged in recent discussions with the WEC and if signed, the promotion’s already impressive roster could become even stronger.