MMAPayout.com has learned that Tito Ortiz was recently served a cease and desist request from the UFC. The subject of the complaint was the cover of Ortiz’s recently released autobiography, entitled This is Going to Hurt. The book’s cover features Ortiz wearing the UFC Light Heavyweight Title is intellectual property of the UFC. As such, its use in promotional materials requires the company’s approval per the terms of its standard contract.
On one hand, this seems a little harsh on the UFC’s part and looks like another attempt to kick Tito in the ass on his way out. On the other hand, you know that some of Tito’s books are selling because he’s brandishing the UFC gold on the cover. And the UFC is not seeing a dime from the sale of his book so can you really blame them?