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	<title>Comments on: Dana White attempts to play down the &#8220;huge announcement&#8221;</title>
	<atom:link href="http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/feed/" rel="self" type="application/rss+xml" />
	<link>http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/</link>
	<description>Your Destination for Insider MMA News and Opinion</description>
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		<title>By: Fabricio</title>
		<link>http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/comment-page-1/#comment-32916</link>
		<dc:creator>Fabricio</dc:creator>
		<pubDate>Sun, 15 Jun 2008 02:10:26 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/#comment-32916</guid>
		<description>Dana White is Lucy.

The internet is is Ricky.




ooops  showed my age.  But that is a lot closer to the truth.</description>
		<content:encoded><![CDATA[<p>Dana White is Lucy.</p>
<p>The internet is is Ricky.</p>
<p>ooops  showed my age.  But that is a lot closer to the truth.</p>
]]></content:encoded>
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		<title>By: Announcement OFFICIALLY DEAD - THANK YOU VERY MUCH! - Page 8 - Sherdog Mixed Martial Arts Forums</title>
		<link>http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/comment-page-1/#comment-32877</link>
		<dc:creator>Announcement OFFICIALLY DEAD - THANK YOU VERY MUCH! - Page 8 - Sherdog Mixed Martial Arts Forums</dc:creator>
		<pubDate>Sat, 14 Jun 2008 19:28:17 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/#comment-32877</guid>
		<description>[...] coming. Gullable ass stupid idiot internet dorks. Straight from the horses mouth LADIES....  Five Ounces of Pain &#124; Dana White attempts to play down the ?huge announcement?  I&#039;ll be sure to TTT this all day so none of the &quot;know it alls&quot; miss it. Search my username posts [...]</description>
		<content:encoded><![CDATA[<p>[...] coming. Gullable ass stupid idiot internet dorks. Straight from the horses mouth LADIES&#8230;.  Five Ounces of Pain | Dana White attempts to play down the ?huge announcement?  I&#8217;ll be sure to TTT this all day so none of the &#8220;know it alls&#8221; miss it. Search my username posts [...]</p>
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		<title>By: Ken</title>
		<link>http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/comment-page-1/#comment-32866</link>
		<dc:creator>Ken</dc:creator>
		<pubDate>Sat, 14 Jun 2008 17:31:05 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/#comment-32866</guid>
		<description>Nice one Ian.

Dana White fucking rocks.

He made MMA what it is today, and is leading where it is going.

Not bad for an ex car-parker.</description>
		<content:encoded><![CDATA[<p>Nice one Ian.</p>
<p>Dana White fucking rocks.</p>
<p>He made MMA what it is today, and is leading where it is going.</p>
<p>Not bad for an ex car-parker.</p>
]]></content:encoded>
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		<title>By: ChuckW</title>
		<link>http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/comment-page-1/#comment-32856</link>
		<dc:creator>ChuckW</dc:creator>
		<pubDate>Sat, 14 Jun 2008 15:59:41 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/#comment-32856</guid>
		<description>So what...he&#039;s a promoter...let him [expletive delete] all he wants as long as he keeps creating good fight cards. I personally would love to see Jobs stand in front of Apple World and say here&#039;s the new [expletive deleted] I-Pod you mutha-[expletive deleted]-s</description>
		<content:encoded><![CDATA[<p>So what&#8230;he&#8217;s a promoter&#8230;let him [expletive delete] all he wants as long as he keeps creating good fight cards. I personally would love to see Jobs stand in front of Apple World and say here&#8217;s the new [expletive deleted] I-Pod you mutha-[expletive deleted]-s</p>
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		<title>By: Evan</title>
		<link>http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/comment-page-1/#comment-32854</link>
		<dc:creator>Evan</dc:creator>
		<pubDate>Sat, 14 Jun 2008 15:55:34 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/#comment-32854</guid>
		<description>As I have said before...die hards will rarely think anything is a big deal. We over analyze everything and break it down too much. 

This MMA thing is changing so fast we&#039;re not surprised by anything.</description>
		<content:encoded><![CDATA[<p>As I have said before&#8230;die hards will rarely think anything is a big deal. We over analyze everything and break it down too much. </p>
<p>This MMA thing is changing so fast we&#8217;re not surprised by anything.</p>
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		<title>By: Whocares</title>
		<link>http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/comment-page-1/#comment-32852</link>
		<dc:creator>Whocares</dc:creator>
		<pubDate>Sat, 14 Jun 2008 15:37:42 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/#comment-32852</guid>
		<description>#1 - Did you actually compare JC Penney to Nordstroms?</description>
		<content:encoded><![CDATA[<p>#1 &#8211; Did you actually compare JC Penney to Nordstroms?</p>
]]></content:encoded>
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		<title>By: kingiefella</title>
		<link>http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/comment-page-1/#comment-32851</link>
		<dc:creator>kingiefella</dc:creator>
		<pubDate>Sat, 14 Jun 2008 15:36:16 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/#comment-32851</guid>
		<description>why does dana keep getting slagged off??...he has made the ufc what it is now...so what if he swears or has a way about him some people dont like.....stop the bloody hating gents and recognise him for what he has done for mma</description>
		<content:encoded><![CDATA[<p>why does dana keep getting slagged off??&#8230;he has made the ufc what it is now&#8230;so what if he swears or has a way about him some people dont like&#8230;..stop the bloody hating gents and recognise him for what he has done for mma</p>
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		<title>By: CNBC Summary and Big Announcement Still to be Made Later This Week - Page 4 - Sherdog Mixed Martial Arts Forums</title>
		<link>http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/comment-page-1/#comment-32850</link>
		<dc:creator>CNBC Summary and Big Announcement Still to be Made Later This Week - Page 4 - Sherdog Mixed Martial Arts Forums</dc:creator>
		<pubDate>Sat, 14 Jun 2008 15:30:05 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/#comment-32850</guid>
		<description>[...] I tell you BOB??? LOL NO OTHER MEDIA ANNOUNCEMENTS COMING!  Five Ounces of Pain &#124; Dana White attempts to play down the &#8220;huge announcement&#8221;    __________________ &quot;I knew Dan was tough, but I didn&#039;t know he was gonna beat up my fist [...]</description>
		<content:encoded><![CDATA[<p>[...] I tell you BOB??? LOL NO OTHER MEDIA ANNOUNCEMENTS COMING!  Five Ounces of Pain | Dana White attempts to play down the &#8220;huge announcement&#8221;    __________________ &quot;I knew Dan was tough, but I didn&#8217;t know he was gonna beat up my fist [...]</p>
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		<title>By: William W.</title>
		<link>http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/comment-page-1/#comment-32845</link>
		<dc:creator>William W.</dc:creator>
		<pubDate>Sat, 14 Jun 2008 15:13:13 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/#comment-32845</guid>
		<description>LOL @ what Ian said.  So true.  

Dana is back peddling like crazy here.  This is exactly what he said:

&quot;I&#039;m going to make an announcement next week that is going to blow people&#039;s minds. That deal is done, but my employees don&#039;t even know yet. I&#039;m renting out a place next Thursday and I&#039;m going to tell them. Then we&#039;ll make the announcement later that day. It&#039;s an indicator of where this business is going over the next five years.&quot;

And now he is saying this is something he didn&#039;t intend on making public?</description>
		<content:encoded><![CDATA[<p>LOL @ what Ian said.  So true.  </p>
<p>Dana is back peddling like crazy here.  This is exactly what he said:</p>
<p>&#8220;I&#8217;m going to make an announcement next week that is going to blow people&#8217;s minds. That deal is done, but my employees don&#8217;t even know yet. I&#8217;m renting out a place next Thursday and I&#8217;m going to tell them. Then we&#8217;ll make the announcement later that day. It&#8217;s an indicator of where this business is going over the next five years.&#8221;</p>
<p>And now he is saying this is something he didn&#8217;t intend on making public?</p>
]]></content:encoded>
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		<title>By: Ian</title>
		<link>http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/comment-page-1/#comment-32843</link>
		<dc:creator>Ian</dc:creator>
		<pubDate>Sat, 14 Jun 2008 15:03:15 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/#comment-32843</guid>
		<description>Dana White is Lucy.

The internet is Charlie Brown.</description>
		<content:encoded><![CDATA[<p>Dana White is Lucy.</p>
<p>The internet is Charlie Brown.</p>
]]></content:encoded>
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		<title>By: Will Emero II</title>
		<link>http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/comment-page-1/#comment-32839</link>
		<dc:creator>Will Emero II</dc:creator>
		<pubDate>Sat, 14 Jun 2008 14:17:58 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/#comment-32839</guid>
		<description>I don&#039;t know why I click on any post with &#039;Dana White&#039; or any variant thereof. The man&#039;s exhausting and as full of (expletive deleted) as any wrestling promoter.  

Would, however, love to see the man behave like a professional. That would (expletive deleted) rock!</description>
		<content:encoded><![CDATA[<p>I don&#8217;t know why I click on any post with &#8216;Dana White&#8217; or any variant thereof. The man&#8217;s exhausting and as full of (expletive deleted) as any wrestling promoter.  </p>
<p>Would, however, love to see the man behave like a professional. That would (expletive deleted) rock!</p>
]]></content:encoded>
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		<title>By: darkmetal</title>
		<link>http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/comment-page-1/#comment-32836</link>
		<dc:creator>darkmetal</dc:creator>
		<pubDate>Sat, 14 Jun 2008 13:36:33 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/#comment-32836</guid>
		<description>Dana needs to cut the cussing at least by 50%.

For Pete&#039;s sake you are the President of a corporation.  And don&#039;t get me wrong, I support White for the most part.  But this is just plain silly how he talks to the media.

Can you imagine if Steve Jobs came out and said:

&quot;Yeah, we&#039;ve got a new (expletive deleted) Ipod coming out, and it&#039;s going to (expletive deleted) Rock!&quot;

Crikey!</description>
		<content:encoded><![CDATA[<p>Dana needs to cut the cussing at least by 50%.</p>
<p>For Pete&#8217;s sake you are the President of a corporation.  And don&#8217;t get me wrong, I support White for the most part.  But this is just plain silly how he talks to the media.</p>
<p>Can you imagine if Steve Jobs came out and said:</p>
<p>&#8220;Yeah, we&#8217;ve got a new (expletive deleted) Ipod coming out, and it&#8217;s going to (expletive deleted) Rock!&#8221;</p>
<p>Crikey!</p>
]]></content:encoded>
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		<title>By: Steve</title>
		<link>http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/comment-page-1/#comment-32834</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Sat, 14 Jun 2008 12:38:15 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/#comment-32834</guid>
		<description>Did the IFL really raise 800 million dollars?  I&#039;d imagine they&#039;d be able to continue burning cash a little more if so.  I thought the number was more like under 100 million.</description>
		<content:encoded><![CDATA[<p>Did the IFL really raise 800 million dollars?  I&#8217;d imagine they&#8217;d be able to continue burning cash a little more if so.  I thought the number was more like under 100 million.</p>
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		<title>By: Robert Joyner</title>
		<link>http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/comment-page-1/#comment-32833</link>
		<dc:creator>Robert Joyner</dc:creator>
		<pubDate>Sat, 14 Jun 2008 12:08:19 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/#comment-32833</guid>
		<description>The ESPN article: &quot;I&#039;m going to make an announcement next week that is going to blow people&#039;s minds. That deal is done, but my employees don&#039;t even know yet. I&#039;m renting out a place next Thursday and I&#039;m going to tell them. Then we&#039;ll make the announcement later that day.&quot;

Baltimore Sun: &quot;I said I wanted to make the announcement to my employees, so it’s not even like I was making a big announcement to the media.&quot;

It looks like Dana isn&#039;t going to let a little thing like his own words in black and white get in the way of spinning this thing.  Dana walks a fine line between being a promoter playing the role of hype-man and just flat out being disingenuous. 

Kind of like with the article he did with sergio non with usa today. 

DW:Are you kidding me? It&#039;s like me saying I&#039;m going to go out tomorrow and start a T-shirt company and compete with Affliction. The **** do I know about selling T-shirts?

SN: Actually, you sell quite a few of them, don&#039;t you?

DW:  Yeah, well, that&#039;s different. Selling my T-shirts at my big event is one thing. Me going out and trying to talk to Nordstrom and Dillard&#039;s and trying to come up with a name to compete with Affliction —

this was after he had already done a deal with JC Penney to carry ufc t-shirts.</description>
		<content:encoded><![CDATA[<p>The ESPN article: &#8220;I&#8217;m going to make an announcement next week that is going to blow people&#8217;s minds. That deal is done, but my employees don&#8217;t even know yet. I&#8217;m renting out a place next Thursday and I&#8217;m going to tell them. Then we&#8217;ll make the announcement later that day.&#8221;</p>
<p>Baltimore Sun: &#8220;I said I wanted to make the announcement to my employees, so it’s not even like I was making a big announcement to the media.&#8221;</p>
<p>It looks like Dana isn&#8217;t going to let a little thing like his own words in black and white get in the way of spinning this thing.  Dana walks a fine line between being a promoter playing the role of hype-man and just flat out being disingenuous. </p>
<p>Kind of like with the article he did with sergio non with usa today. </p>
<p>DW:Are you kidding me? It&#8217;s like me saying I&#8217;m going to go out tomorrow and start a T-shirt company and compete with Affliction. The **** do I know about selling T-shirts?</p>
<p>SN: Actually, you sell quite a few of them, don&#8217;t you?</p>
<p>DW:  Yeah, well, that&#8217;s different. Selling my T-shirts at my big event is one thing. Me going out and trying to talk to Nordstrom and Dillard&#8217;s and trying to come up with a name to compete with Affliction —</p>
<p>this was after he had already done a deal with JC Penney to carry ufc t-shirts.</p>
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		<title>By: Adam</title>
		<link>http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/comment-page-1/#comment-32831</link>
		<dc:creator>Adam</dc:creator>
		<pubDate>Sat, 14 Jun 2008 10:39:25 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/2008/06/14/dana-white-attempts-to-play-down-the-huge-announcement/#comment-32831</guid>
		<description>Is this for [expletive deleted] real?</description>
		<content:encoded><![CDATA[<p>Is this for [expletive deleted] real?</p>
]]></content:encoded>
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