twitter google

Report: EliteXC draws a 1.9 rating (UPDATED)

The numbers are in for EliteXC’s second showing on national television and the ratings do no look to be good despite a very good overall show:

That airing back on May 31, 2008 scored 4.3 million viewers and a 1.9/6 among 18-49 year olds and since the Kimbo Slice bout for that airing aired past primetime (11p) the most viewed portion wasn’t included. But lacking any Kimbo anticipation, last night’s fights pulled a mere 2.62 million and a 1.0/3 from 9pm-11pm.

A 1.0 on a Saturday night is nothing short of terrible, make no mistake about it. Considering the first show drew a lot of interest and a great rating with Kimbo Slice, Gina Carano, and MMA’s first foray into network television, this show has to be considered a failure in terms of ratings. Like I said, the show was strong as far as the fights go but that doesn’t really matter if no one sees them. The ratings justify the criticism that CBS and EliteXC probably went for too much, too soon after they saw the ratings for the first show. Once they build more stars, they can start running more shows on CBS. But without one or both of those two, for better or worse, these network shows will continue to fail. How EliteXC and CBS didn’t see that is beyond me. Or maybe they did, but chose to turn a blind eye to the fact anyways.

Make no mistake, the first show was a ratings success because of Gina Carano and Kimbo Slice, not because of Robbie Lawler and Scott Smith. These guys are good fighters but they’re just not the fighters that make people want to go out of their way to see. I don’t know what kind of negative impact this kind of rating has on MMA on network television in the future, but it certainly doesn’t help matters any. For EliteXC, the show in October must draw big numbers or it could spell the end for them on national television. Another 1.0 rating will most likely not be acceptable.

HT: Bloody Elbow

UPDATE from MMA Payout:

Dave Meltzer of the Wrestling Observer Newsletter is reporting the show got a 1.9 rating on the overnight. When all markets finish reporting in the numbers should bump up a tenth or two for either a 2.0 or a 2.1. This would fall into the low 2 range that MMAPayout.com felt would be a decent number for the show, per our show preview.

This is roughly a 40% drop in ratings from the first show, but not as dastardly as it first seemed when the number going around was 1.0. It still stands, however, that the October show absolutely must be a success for EliteXC to stick around on CBS.

35 COMMENTS
  • Matt C. says:

    Case in point: on Saturday I’m running errands and stop in a 7-11. I walk to the cold drinks case and notice the “UFC” hat on the guy next to me. I ask him if he’s going to watch the fights tonight and he replies “what fights? the next pay-per-view is Aug 9th, ain’t it?” When I told him that the Lawler/Smith rematch is tonight on CBS, he was like “oh yeah, those two from the Kimbo fight, right? They’re fighting again?” I told him that its EliteXC on CBS and he said he’s really into UFC but would try to watch tonight if he was home.

    It was cool that he knew when the next UFC ppv was scheduled, but I was bummed that he didn’t know there was free MMA on TV that night. EliteXC put on a really good event, in all aspects, and could have showed a lot of UFC fans that there’s more to MMA than just UFC. Apparently they missed that opportunity.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Zack with a ck says:

    Wow – I thought they would be bad, but not this bad. I think the silver lining is that several compelling fighters/fights came out of the show that could become serious “buzz” for the big October show.

    Key learnings
    1) There wasn’t nearly enough advertising/hype for this show. I’m as hardcore as they come and nearly forgot about this show in all the hoopla surrounding last week’s UFN/Affliction/DREAM orgy
    2) I think casual viewers were turned off by something in the first telecast. Obviously, there was a lot to be turned off by, despite most of the pundits calling the show a success and good for MMA. I’m not sure what it was, but I bet it was the general lack of action and all the confusing non-finishes.
    3) A ton of the eyeballs that showed up for the first broadcast were rubberneckers, and rubberneckers specifically for Kimbo. Once he’s shown up, then what? Elitexc would be well served to continue to protect him until more stars can be built internally or signed from elsewhere.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • cabj1905 says:

    Somehow, this doesn’t surprise me at all. The EXC clowns did next to nothing to promote this card. Hardly any of the casual MMA douches knew about it cause there was no advertising anywhere. It is sad that the 1st show was not nearly as good as last night’s because 1st time viewers would have definitely come back for more this time around. We’ll see if Gina Carano and kimblow will be able to pull enough interest in October, cause this looks like the beginning of the end for “Saturday Night Fights” (MAN!!! even the freaking name of the show sounds like something out of Vince McMahon’s diary…. how sad)

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Matt says:

    Forty percent drop. Holy shit. I knew it would be bad, but didn’t expect this.
    At least this means we’ll get one hell of a card in October. :P

    And I’d like to include that the numbers are brutal, but not all markets are in, which might not make a huge difference, but will likely help.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • ekc says:

    these numbers just prove the the hardcor MMA fans dont account for anything when it comes to ratings…..

    Agree or Disagree: Thumb up 0 Thumb down 0

  • smoogleton says:

    That isn’t the overall rating, but rather the P18-49 demo rating. I’d be surprised if you could tell me the difference between the two.

    Please, Mr. Caplan, have your worker bees fact check before they make posts like this.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Steve says:

    A bit more advertising would have helped a lot. I didn’t see a commercial until less than a week out. Throw some commercials on ESPN and people will come.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Dan says:

    I could be crazy, but I think this is a MASS typo that’s being spread through out the net.

    Dave Meltzer had the overnight-ratings at a 1.9 with 2.62 million viewers. This article has a 1.0 with 2.62 million viewers.

    I don’t think that makes a lick of sense because a 1.0 ratings does not equal 2.62 million viewers.

    If that was the case then 12 million people would’ve been would’ve been watching kimbo slice. 12 million people didn’t watch Kimbo Slice.

    Someone should check this out. Everyone is getting on my nerves citing other peoples inaccuracies!

    Agree or Disagree: Thumb up 0 Thumb down 0

  • smoogleton says:

    That isn’t the overall rating, but rather the P18-49 demo rating. And it wasn’t “meazly”, comparing favorably to CBS’ saturday night average. Do your research.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • BJJ in VA says:

    I think the real bottom line is the fact that EliteXC is made up of hype without substance. Im just as happy as the next guy about free fights but its just hard to care about UFC washouts, girls fighting, and Suge Knight with a beard beating up on nobodies.

    Also, listening to Mauro Rennallo is more annoying than sitting between Jim Carrey and Jeff Daniels on a cross-country road trip.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Jeremy says:

    I think something needs to be clarified:
    The 2.62 million is the overall number of veiwers, the 1.0 is the rating in the 19-49 demo. That number is not the overall rating. And those numbers is correct. The numbers have come from MediaWeek and not some MMA online writer.

    Dan: The 1.9 was the 18-49 demo for the FIRST SHOW.

    #9

    Ok, let us do some research:
    Here is a look at how CBS has done on Saturday nights and how Elite did:
    Elite drew 2.62 million viewers. It’s lead-in, 48 hours, drew 4.01 million.
    The CBS average for the night was 3.09 million.
    CBS average for Sat the 19th: 4.72 million
    CBS average for Sat the 12th: 4.15 million
    Sat the 5th: 3.37 million
    June 28th: 4.00 million

    I don’t mean to be an ass to you, but you took shots at others when your info was incorrect.

    It was a bad night for Elite. It is not the death knell, but it puts a tremendous amount of pressure on the third show.

    The perception right now is that Gina and Kimbo were responsible for the numbers and that Elite can’t draw without them.

    The hope was that folks would turn in to see Kimbo and be impressed by guys like Lawler and Smith. That would allow Elite to create new stars.

    It looks like that has not happened, at least not yet.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Matt B. says:

    Have to agree, not enough marketing on this fight.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Warcry says:

    I will say that EliteXc needs more stars no doubt. But the competition is good for the sport overall. Elitexc has pushed the Ufc to have 2 ppv in October which is insane. They are only a week apart!!!

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Jeremy says:

    Ok, it looks like the number (1.9) from Meltzer/Alvarez is the overall rating and not the 18-49 demo (1.0). That is why there are conflicting reports.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Taurus says:

    What did they expect? There was a big ppv boxing event during the same time that stole a good amount of the viewers away.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • smoogleton says:

    #11:

    Thanks for the interesting figures, in terms of overall viewership it clearly didn’t do so well, but the P18-49 demo figures seem to be at least above average for CBS in that timeslot. I don’t think it was a matter of Lawler failing to get over with the audience; there were a lot of factors, foremost the gigantic July 19th weekend of Affliction/UFC, that conspired to overshadow this event. Hopefully the network will realize its not an indication that EXC can’t draw, because in terms of fight quality, this show, and the June 14th Showtime card, were both great. They just need some time to establish identities for their premier fighters.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Jeremy says:

    The 18-49 number is still higher, but only slightly. Elite was brought in to pull strong numbers in the 18-49 crowd.

    48 Hours, Elite’s lead-in, did a .8. Elite’s increase was not too much and was not enough for CBS to lead the night in that demo.

    If Elite can draw a solid 18-49, they can do smaller overall audiences.

    The 18-49 ave on the 19th was .8, on the 12th it was a .9. So not too much less than what Elite did, but with bigger overall audiences.

    Elite is partially to blame because they did not work hard to build up last night’s show. It seems like they expected a weak night and accepted their fate. They should have done more, in the last two weeks, to build up the hype.

    Had they done so, I think it would have done somewhat better.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • canuck says:

    um all of this makes me think i’m now officially a fight geek cuz i looked forward to this card. and if you posted above me, you’re likely one too.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Joey says:

    1. Jeremy . . . “And those numbers is correct.” Sorry, just when you bust someone up for fact checking you should at least get basic grammatical rules correct. Haha, sorry, I’m kidding.

    2. BJJ in VA . . . “EliteXC is made up of hype without substance” I thought the fights and the presentation were actually pretty good. Better than UFN 14 in my opinion. I don’t think you can say that show was without substance, just because the first one wasn’t all that great. Also ‘Suge Knight’ has had THREE professional MMA fights and ONE amateur fight . . . give him a fucking break. Kimbo would get his ass kicked by any top fighter for sure, I’m with you on that. Kimbo has also had THREE FIGHTS. No one fights the top fighters in their first several fights. Those girls would probably at least beat Hermes Franca. UFC Washouts? So there it is, you are a Dana fanboy. I love Dana White, I watch UFC religously but at least I have my own opinion and can see through the bull when its fed to me. Antonio Silva, Robbie Lawler, and Jake Shields would beat the majority of UFC fighters in their weight class. You must be a great fan of the sport when you decide to badmouth an entire promotion because girls and suge knight are fighting. It was a good show, good presentation, and i found it to be very entertaining for free TV. On a side note, this is one ugly looking block of words I just made.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Jeremy says:

    Joey,
    The sad thing is that I am an editor. I am now going to give myself a stern talking to.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • joetheacupuncturist says:

    none of you guys menyioned the Cotto fight last night so the latino audience really didnt give a shit. thats big. all my spanish friends watched the last one but yesterday it was all about the boxing

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Cobra Kai says:

    Wow, only 50% off with the first report. Good thing every sat around and explained why the results were so bad, only to find out that they weren’t. Thanks!!

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Jeremy says:

    Cobra,

    The initial report was that they did 2.62 million, with a 1.0 in the 18-49 demo.

    The OVERALL rating is 1.9.

    Nothing was off. The only thing is that some folks misread and thought there was conflicting numbers. The numbers never changed.

    Ratings can be confusing, and I think it is clear that some folks still don’t understand them.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Kogepan says:

    2.0 for a Saturday night show during summertime with few ‘big’ names. Frankly its not bad, considerign Lawler and Diaz were the ‘big’ draws.

    Also UFC84 was being broadcast at the same time, plus Cotto/Margito drawing from the same base of fans.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Cobra Kai says:

    #22

    This site reported them incorrectly. That is not the readers fault.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Matt says:

    Good to see my comments are finally getting appreciated? Hahaha.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • […] Originally Posted by quebert you’re kidding with the mere 2.6 right? those numbers were great for EXC, could they have been better? sure, but all things considered 2.6 is an outstanding success in the eyes of CBS. To put it in perspective, the most watched MMA event EVER in USA was UFC 75 which pulled a 4.7. Obviously much more impressive but that’s the highest ever, and UFC is 100x more known then EXC. if EXC keeps pulling “mere 2.6″ ratings they will stay on CBS forever. That’s not what the execuives thing. See for yourself. And by the way, the UFC 75 show was not the highest rating ever. It was the May 31 Elite XC show. But Rampage would had given UFC more ratings if the show would had been held on Primetime. Five Ounces of Pain | Report: EliteXC draws a 1.9 rating (UPDATED) […]

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Noah says:

    at the end of the day it was tasteful card with quality matchups, good pacing, and intelligent commentary and excellent production values. UFC production has gotten very stale and repetitive, EXC has put in the effort to keep the promotions looking fresh.

    i bet it did decent enough numbers on showtime and through reruns of those fights plus live gate they ended up okay. they were taxing their expectations anyway, you can’t develop mainstream stars for CBS in only two cards, patience gentlemen.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • BJJ in VA says:

    Joey you are a plastic bottle filled with vinegar and water used to clean stinky vaginas. Please keep in mind before you try to make an arguement against someone elses post dont name one of the fighters (Lawler) who actually did washout of the UFC. Also, sorry to ruin your parade but Jake Shields isnt good enough to carry any of the top 10 UFC 170s jock. Im not even going to comment on the girls again because it isnt worth my time. As far as being a Dana fan boy, if that means im smarter, more knowledgable about mma, and an overall better person than you then you are absolutely correct.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Joey says:

    Lawler is basically Rich Franklin . . . he can’t beat the UFC’s few best but he could beat the rest. I believe this very website has Shields ranked as the number 4 welterweight. He wouldn’t beat GSP, I know that, but he would take a good run at Kos and Karo. Ooh, and thank you for calling me a makeshift douche bottle instead of a full blown douche bag, I appreciate that modicum of respect! Thank god I’m the bottle and not the vinegar water . . . yuk!

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Joey says:

    PS – I cant believe Cotto lost . . . great fight though

    Agree or Disagree: Thumb up 0 Thumb down 0

  • ACK! says:

    #28 BJJ in VA
    This is the most idiotic post I’ve read all day. Maybe even all week.

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Dan says:

    Lawler and Shields are definitely top 10 fighters, but the rest of the card was full of journeymen. I wouldn’t mind seeing those two guys in the UFC (for the 2nd time in Lawler’s case) to see how they stack up against stiffer competition. If Kimbo and Gina both lose their fight in October (and they very well could, given their rumored competition), it’ll be a HUGE blow to EliteXC, one they might not recover from.

    Production value of this show was much improved. I used to like Mauro when he called the PRIDE cards, but he’s starting to wear on me to the point I’d rather listen to Goldie. Where’s Bas and The Fight Professor when you need them?

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Warcry says:

    Anyone who even entertains the notion that Lawler could compete in the Ufc middleweight division is clearly off his rocker! Bisping would dispose of him. Marquardt would bang him out. Henderson would destroy him. Damian Maia would finish him. Let me not forget Leben would drop him. Shields however would be a tough guy but he would get stop by Thiago Alves

    Agree or Disagree: Thumb up 0 Thumb down 0

  • Will says:

    The craziest mistake they did was not air the Heavy weight fight. Since when despite the popularity of the fighters does a Heavyweight champion not at least draw a second main event?

    Agree or Disagree: Thumb up 0 Thumb down 0

LEAVE A COMMENT!

You must be logged in to post a comment.

Follow 5OZ