We can also subtract 500k from their 3 million gross on the gate. = 2.5 mil……Hmmmm…

And now we get to learn that the PPV buys may not be much more than 50K… and he gets approximately 40%… = +800K

Add in all the marketing costs and salaries, etc… 1- 2+ mil

That loss is SIGNIFICANT…ohhhh but they get to sell T-shirts you say.
I say, their T-shirts are Ugly, Babalo Signatures, Sylvia signatures, and Barnett Signatures probably sold about 25 each to family members and gave away 4 times as many after they realized no one bought any. AA probably sold a few hundered and Fedor might have sold a few thousand and that’s your credit to the T-Shirt addition ledger column.

So all those who say it’s good for MMA are not feeling so confident today.

Contrary to popular belief, Affiction was NOT good for MMA. It overpaid fighters atrociously, primarily promoted cast-offs and ‘has been’ to the mass market (Fedor excluded – Fedor is and always will be the real deal), tried to promote yet ANOTHER set of worthless belts (Phi Slamma WAMMA), added a 20yo metal show to the card just to show how cutting edge the MMA fans are, promoted ugly ass T-Shirts, and lost a shitload of money trying to prove that they had a new formula that works.

I am all for competition, but when we want the best to fight the best…. the NFL, NBA, MLB, ATP, WTA, et al, they have it right…. Affliction wanted to make it like it is Bob Arum to the UFC’s being Don King…. NOPE it’s more like the USFL to the NFL and now answer honestly, how was the USFL good for football?

But we got to see more fights you say…. I say “NO!!! You got to see Fedor because he has idiot management and a bunch of UFC cast-offs and a rebel (Barnett) who could and should do more for tehoir careers by fighting thebest talent in the best organziation and getting maximum exposure for outside endorsements.

But you say, look at what boxers make! I say, look at that whole system… of the ‘Haves’ and ‘Have Nots’ look at what the UFC gives it stable on a whole and the GROWTH that is still coming…. MMA is in its infancy stages… it’s a baby!…. give it 10 more years to level out a bit, get more collective bargaining and THEN look at what these guys will get… far more than with silly ass T-Shirt guys saying they are doing good for the fighters when all they are doing is trying to survive because once they got banned by the UFC, they knew no one would buy their ugly ass shirts unless they did their own show

The UFC invested heavily, lost heavily and created a near cultural phenomenon. They STILL need to solidify the 50 states and the world markets with one solid voice, one set of rules and a ‘reasonable’ level of integrity. Now many will challenge what is reasonable and i would say, the UFC ain’t perfect but it’s light years ahead of boxing and that’s good enough for me right now… and THAT, my friends is what’s good for MMA.

and now we learn Tito and Babalo may headline the next card…. Yeah that’s sooooo good for MMA….HAhahahahahahahahah!

or do the math.

85k on high side of sold ppvs. 250k on low side of their break even number. difference is 165k x $45.

Whats going on with the slowwww reaction time from the MMA blogs here? We knew all this stuff before the weekend. Meltzer didn’t exactly stand by that estimate so I’m hoping someone can come up with a more substantive figure in the next couple days. Full ratings data for the second EXC show would also be great

Or was it the curse of Andre Arlovski’s “pee-pee-pee” that weakened Sylvia?

As for the apparently huge losses by Affliction, now you know why the UFC isn’t paying their fighters as much. If you go broke, then who cares how great you are treating the fighters–YOU ARE BROKE!

Did anyone one notice Affliction’s “Heros and Demons” line of shirt’s that start out at an affordable $66.00 AND their Red Label line that begin at bargin busting $78.00. WTF!?! You must be crazy!!!

At least they’ve found a way to re-coup their loses somehow, right?

I agree with you. It’s not even so much site’s blogging about it as people in various comments section or forums waxing poetic about failing or successful business models with what probably amounts to a 3 month Walmart employments worth of business acumen. I’m always amused when these people put on their boxers long enough to get on there mothers computer and tell the Fertittas, Trump, or even Attencio why they suck at business.

What I really don’t get is the Affliction hate from UFC only fans. All Affliction did was get them a free show they otherwise would not have gotten without their efforts. Even the most mentally incompetent dolt should be able to put together the simple equation that competition = good.

That would explain them buying extra tickets so the gate would be strong. It also explains them claiming to have exceeded 100k buys.

It was a show for Hardcore fans not casual TUF intorduced viewers they watched UFN because they dont know about Affliction just yet.

and you can buy UFC gear at JCPenny’s, within arm’s reach of a pair of granny panties…what’s your point?

both are in it to make money, plain and simple. the ufc just happens to have been around a lot longer, thereby having the advantage of riding (if not creatign) the recent mma popularity gravy train, resulting in its name being synonymous with the sport (think in-line skates and Rollerblade, or copy machine and Xerox). this is a good thing for the ufc.

what is not good is the everpresent mob mentality of ufc protecting its “turf”. hire dana white a publicist or something. when i hear this (albeit very rich) moron f-bomb every other word, and constantly try to bully and verbally pick fights with the competition, i just change the channel, flip the page, etc…

affliction might not be here to stay, but with the support of the don, they do have pretty deep pockets to dip into. difference between trump and dana (besides the crappy combover)? the don will look you in the face while he kicks you in the nuts…dana will just f-bomb you and shadow box in the corner while your back is turned.

My guess to Affliction’s strategy is that they take all the money they would use on marketing, and put together a fight card. There really isn’t better marketing for their clothing line then all the attention they got with that event, so you decide whether to lose 3 million on advertising, or 3 million making a card which will gain free advertising. this is probably completely off, but there has to be some reasoning behind what they are doing