5 Oz. of Pain sets new traffic marks during the month of July

FiveOuncesOfPain.com established new records in its site history during the month of July for unique visitors and page viewers, breaking its previous record established during the month of June.

Despite the summer traditionally being a slow month for the sport of Mixed Martial Arts, Five Ounces of Pain has experienced a surge in growth, thanks in large part to major events promoted by the UFC, Affliction, DREAM, and EliteXC during the month of July. The site also debuted a new web design which also allowed us to set our new mark for unique visits and page views in a month.

July was not only a big month for us traffic-wise, but it was a strong month for us from a content standpoint, as we brought you several big interviews as well as quite a few exclusive news stories.

I wanted to thank everyone for continuing to support the site. We really do appreciate the fact that many of you have decided to share this site with your family and friends. Word of mouth is the biggest reason for our growth considering we have yet to spend any money on marketing. It means a lot to me that people are getting the word out because the first site I owned was a fantasy football website. I would quite often receive e-mails from subscribers saying to the effect “This is such a great source for fantasy analysis! It’s so good that I am keeping it a secret from everyone in my league.” It was always nice to hear the praise, but it would kill me to hear people say they were unwilling to spread the word.

Stay tuned as we’ll have a few more site-related announcements next week. Our Site Operations Administrator Matt Cava and myself have been hard at work on a lot of behind-the-scenes business stuff. Some of it we can’t talk about but some of it we’ll be able to talk about next week.

Also, as an aside, I am going through a full technology upgrade. It will allow me to become a better contributor to the site but it’s also been a tremendous pain in the ass and very time consuming. Not only did we debut a new design but we upgraded our publishing tool and will be upgrading our server (yes, another server upgrade). I also broke down and bought a new computer because the one I had was five years old.

I also switched to an iPhone because my T-Mobile sidekick was going on four years of age and wouldn’t allow me to update the site on the road. The problem is, I lost ALL of my contact info in the transition from T-Mobile to AT&T. Yes, this is a doomsday situation for me. If you’re one of the people we speak to on a regular basis or a semi-regular basis, or, are a fighter or manager that just wants us to have your contact info so we can refer to you for future stories, please e-mail it to me at SCaplan@comcast.net.