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Paying for Tito Ortiz is like “buying a pair of expensive jeans and paying for a label.”

Not too long ago I wrote a piece about Tito Ortiz and whether or not he was worth Affliction’s money. My feeling is that he’s not and while he is worth a good deal and big bucks, he’s not worth a deal that pays him more than any MMA star in the game. It looks like someone in the MMA industry agrees with me and lays it out perfectly. From NBC Sports:

“The problem with signing Tito is how do you judge his value now?” said an MMA executive who didn’t want to be named. “It’s a balance between name and performance. He knows you’re after him for his name value, but at the same time, you know his best days are probably behind him. So what are you really paying for? It’s like buying a pair of expensive jeans and paying for a label. They’re really not any better than Gap jeans. You just hope people notice them more, but you can’t make them notice.”

This is exactly the feeling that I have about Ortiz. Yes he is worth a big deal because of his name value and his proven track record for PPV buys. But he is not worth a ridiculous amount of money because he is past his prime and has never evolved as a fighter. He hasn’t had a significant victory since the first quarter of 2006 and hasn’t won a fight since late 2006 and both of those wins came against a washed up Ken Shamrock in the first round. Ortiz is a star, there’s no doubt about it. But you paying him an inordinate amount of money is a truly risky thing for a promotion to do because all you’re getting is a name.

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