At a Saturday press conference in Las Vegas, upstart MMA organization and apparel company Affliction and boxing powerhouse Golden Boy Promotions announced a partnership that will promote hybrid fight cards. The partnership will consist of four co-promoted pay-per-view events. The first of the four events is expected to take place in January of 2009 and will feature WAMMA heavyweight champion Fedor Emelianenko against an opponent that is yet to be determined.
Earlier this week Affliction postponed their October “Day of Reckoning,” pay-per-view event which was to take place in Las Vegas at the Thomas and Mack Center. It is not known at this time if the remaining fighters from the now rescheduled event will be participating on the January fight card.
Whether or not hybrid fight cards can be successful on pay-per-view remains to be seen, however Banner Promotions held a free hybrid fight card in June at the Thomas and Mack Center, the event was part of ESPN’s “Friday Night Fights” and attracted around 9.000 fight fans. The agreement between the two companies will bring hybrid fight cards to a whole new level, and appears to be designed to help the upstart MMA organization as well as attract a different audience to boxing.