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Couture and Lesnar being filmed for a three-part mini-series

UFC President Dana White revealed several weeks back during the conference call announcing heavyweight champion Randy Couture’s return to the promotion that the company had discussed a possible three-part mini-series to promote Couture’s upcoming fight against Brock Lesnar at UFC 91 on Nov. 15.

HBO’s critically-acclaimed “24/7″ reality television documentary that was filmed to promote bouts between Oscar De La Hoya vs. Floyd Mayweather and Mayweather vs. Ricky Hatton was cited as an inspiration for the project.

According to Dave Meltzer in the Sept. 15 print edition of the Wrestling Observer, White’s concept is on its way to becoming a reality as both Couture and Lesnar are reportedly being filmed for the upcoming project.

FiveOuncesOfPain.com contacted Spike TV for details but an official with the network said plans for the documentary have not been solidified. The Observer indicates that a decision has not been made as to whether to air the shows in the three consecutive weeks leading up to the day, or the three days before.

“24/7″ was considered a breakthrough in combat sports promotion and while the De La Hoya vs. Mayweather and Mayweather vs. Hatton fights were going to draw well no matter what, it is believed that the documentary series made a significant difference in the number of buys the fights attracted on pay-per-view.

White has proclaimed the Couture vs. Lesnar as the biggest fight in UFC history. From a business perspective, that could be true with several industry insiders projecting between 600,000-800,000 buys for the event. A strong mini-series patterned after HBO’s reality television vehicle could push the buys for UFC 91 higher than initial projections and make it the most watched pay-per-view in the history of mixed martial arts.

10 COMMENTS
  • What’s next – Randy and Lesnar reality show?

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  • JoHn says:

    nice,,, i cant wait to see this, it would certainly draw more buys

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  • Bob Obvious says:

    Hopefully it will show how much of a douche Lesnar really is. Man I hate him

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  • Nate says:

    Randy is such an awesome guy, always informative, knowledgeable. Hopefully this will be a well done video. If so it is a great thing for hard core fans & newbies to the sport.

    Offtopic, but I just saw the movie “never back down” and hated it.

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  • Imbecile says:

    What would be great is if they could get a one-time deal done with network TV to air this mini-series. Or even a deal with ESPN or Fox Sports, to cast a wider net than simply Spike TV.

    It would probably violate the UFC’s agreement with Spike, but it would be a fantastic pitch-piece to have this air on ESPN. People that will find this show on Spike TV are likely already going to order the PPV, or view it somewhere else. But if you aired it on ESPN or Fox Sports it could expose these athletes to a wider audience of sports fans and get their stories out there. Plus, it wouldn’t require the UFC to sign some absurd contract with either a cable or broadcast network, since it would be exclusively for this miniseries, not for a long-term fight deal.

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  • ultmma says:

    mmmm as a fan of MMA ppv buys make me excited. From now on I hope UFC only makes and markets events that will sell ppv’s

    Was I being sarcastic?

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  • tallsforeverybody says:

    why go through all of that hassle?…they could just het Tito back ‘cuz he’s good for a million PPV buys by himself!

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  • tallsforeverybody says:

    still though, its a ground breaking record idea.

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  • […] Randy Couture and Brock Lesnar are reportedly being filmed for a three-part 24/7-style miniseries that will air leading up to their fight at UFC 91 (November […]

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  • […] Randy Couture and Brock Lesnar are reportedly being filmed for a three-part 24/7-style miniseries that will air leading up to their fight at UFC 91 (November […]

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