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5 Oz. of Pain on CBS Sports: How to build an MMA promotion

When it comes to the MMA landscape outside of the UFC, it’s a time of turmoil. Many companies have tried to go head-to-head with the UFC and they’ve not only failed in becoming a legitimate challenger, they weren’t even stable enough to become a solid number two.

While the BodogFIGHT, the IFL, the WFA, YAMMA Pit Fighting, and others have already gone down for the count, DREAM, EliteXC, and Affliction are still struggling to become a viable number two behind the UFC.

As of now, the future of all three promotions are sketchy at best. DREAM needed to pull a strong rating for DREAM.6 this past week on Tokyo Broadcasting Systems and failed miserably. TBS in Japan is the equivalent to a major network here in the U.S., except that DREAM actually makes some decent revenue from their deal. Without that TBS revenue, there most likely will be no DREAM.

EliteXC and Affliction are combining forces for next Saturday’s telecast of Saturday Night Fights with a co-promoted heavyweight attraction between Andrei Arlovski and Roy Nelson to complement the night’s main event between Ken Shamrock and Kimbo Slice. However, one has to wonder if it’s a case of too little, too late. Putting on exciting shows doesn’t always equate to financial solvency.

Will there ever be a healthy number two promotion? It remains to be seen. But I am certain there never will be if startup MMA companies keep repeating the same mistakes over and over. You can only burn through tens of millions of dollars for so long before investors decide to pull the plug.

Having followed the mistakes of all the promotions that have either tried and failed or are trying and are failing, I decide to compile a list of dos and don’ts for the benefit of any future companies and or investors looking to start a new company.

You can find that list by reading my latest submission on The article has already received a strong reaction and I highly recommend you check it out.

You can do so by clicking here.

Also, if you are looking for some more good reading, I recommend you go back and check out a special feature I did on new EliteXC bantamweight champion Wilson Reis for back in July leading up to his fight on the undercard for EliteXC’s “Unfinished Business.” This site has been touting Reis for a long-time and the feature will give viewers greater insight into who the man is behind the fighter.

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