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CBS claims “Saturday Night Fights” was number one in key demographic

According to a press release issued by CBS on Tuesday afternoon, this past Saturday’s installment of Saturday Night Fights was number one in its timeslot (both network and cable) in the key demographic of males between the ages of 18-34. The release also indicates that the program was also number one with adults (male and female combined) between the ages of 18-34 and tied for first in the male 18-49 category.

CBS’ primary competition in the male 18-34 category this past Saturday was college football on ABC, the divisional playoffs for Major League Baseball on TBS, and a replay of UFC 86 on Spike TV.

On Sunday, word leaked that initial ratings reporting had indicated that SNF averaged 4.31 million viewers between 9-11 p.m. on Saturday. The initial rating did not include the 15-20 minute overrun after 11:00 p.m. that featured the main event between Kimbo Slice and Seth Petruzelli. While CBS didn’t give an exact rating for the overrun, today’s release states that the final rating for the event between the hours of 9:00-11:20 p.m. was a 2.7, which equates to an average of 4.56 million viewers.

The release breaks down the ratings by demo as a 2.7 (with a 10 share) in the male 18-34 demo; a 2.7 (08) with men between the ages of 18-49; a 2.9 (08) with males between the ages of 25-54; a 2.0 (07) with adults between the age of 18-34; 2.0 (06) with adults between 18-49; and a 2.1 (06) with adults 25-54.

According to the information in the release, overall viewership for the Oct. 4 edition of Saturday Night Fights increased by 59% for the show’s previous airing on July 26 from Stockton, Calif., which only drew a final rating of 1.7.

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