It appears that Affliction general partner Todd Beard’s outburst during an impromptu appearance on “The Scott Ferrall Show” on Sirius Satellite Radio earlier this month might have caused even more harm than first thought.
In addition to ridiculing UFC owners Lorenzo Fertitta and Dana White, Beard also took aim at UFC heavyweight champion Randy Couture.
Couture, whose Xtreme Couture clothing label is manufactured and distributed by Affliction, is scheduled to defend his title vs. Brock Lesnar on Nov. 15 in Las Vegas.
“Randy, if you’re listening right now, I hope (expletive) Lesnar kills you,” Beard said in anticipation of the matchup.
In the days immediately proceeding the comments, Couture gave strong hints that the outburst could cause him to end all ties with the clothing maker/MMA promotional company. It now appears in recent days though that the other shoe has dropped.
“I’m not terribly surprised by anything (Beard) does at this point,” Couture is quoted as telling Yahoo Sports! and ESPN Radio 1100’s Steve Cofield. “He’s been a bit of a loose cannon our entire relationship. Now he’s pushed it over the line where it’s not re-salvageable.”
If losing Couture wasn’t bad enough, it appears Beard’s vitriol could cost Affliction Entertainment a chance to promote Gina Carano’s future MMA fights, most notably a superfight against Cris Cyborg.
Carano trains out of Couture’s Xtreme Couture gym in Las Vegas and is not only routinely cornered by Couture’s wife, Kim, during her fights, but is also represented by the same manager as Couture, Matt Walker, of The Wasserman Group.
According to a report by Fighters Only Magazine’s website, which indicated that Carano and Cyborg are looking to sign their next MMA contract in tandem so that they can fight each other, Carano isn’t so sure that Affliction will be an option for her.
“There’s a bit of a barrier between me and Affliction,” Carano is quoted as saying in the report. “You know, with Randy and that whole thing. ”