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	<title>Comments on: Postcard from the Couch: &#8220;UFC 91 &#8211; Couture vs. Lesnar&#8221;</title>
	<atom:link href="http://fiveouncesofpain.com/2008/11/18/postcard-from-the-couch-ufc-91-couture-vs-lesnar/feed/" rel="self" type="application/rss+xml" />
	<link>http://fiveouncesofpain.com/2008/11/18/postcard-from-the-couch-ufc-91-couture-vs-lesnar/</link>
	<description>Your Destination for Insider MMA News and Opinion</description>
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		<title>By: Joe</title>
		<link>http://fiveouncesofpain.com/2008/11/18/postcard-from-the-couch-ufc-91-couture-vs-lesnar/comment-page-1/#comment-57668</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Thu, 20 Nov 2008 15:46:13 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/?p=9044#comment-57668</guid>
		<description>Great article.  The only thing I absolutley disagree with is the Bruce Buffer &quot;introducing first&quot; move... I don&#039;t care how many times I see it... I find it awesome!!</description>
		<content:encoded><![CDATA[<p>Great article.  The only thing I absolutley disagree with is the Bruce Buffer &#8220;introducing first&#8221; move&#8230; I don&#8217;t care how many times I see it&#8230; I find it awesome!!</p>
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		<title>By: Gary</title>
		<link>http://fiveouncesofpain.com/2008/11/18/postcard-from-the-couch-ufc-91-couture-vs-lesnar/comment-page-1/#comment-57513</link>
		<dc:creator>Gary</dc:creator>
		<pubDate>Wed, 19 Nov 2008 17:52:22 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/?p=9044#comment-57513</guid>
		<description>I loved your article. Funny and informative. Will look foward to reading your next one. Thanks.</description>
		<content:encoded><![CDATA[<p>I loved your article. Funny and informative. Will look foward to reading your next one. Thanks.</p>
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		<title>By: Goomba</title>
		<link>http://fiveouncesofpain.com/2008/11/18/postcard-from-the-couch-ufc-91-couture-vs-lesnar/comment-page-1/#comment-57428</link>
		<dc:creator>Goomba</dc:creator>
		<pubDate>Wed, 19 Nov 2008 02:15:44 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/?p=9044#comment-57428</guid>
		<description>Great article, very easy to read.

And I agree that the loss of Pros and Cons sucks, I enjoyed those a lot.</description>
		<content:encoded><![CDATA[<p>Great article, very easy to read.</p>
<p>And I agree that the loss of Pros and Cons sucks, I enjoyed those a lot.</p>
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		<title>By: Jeff L</title>
		<link>http://fiveouncesofpain.com/2008/11/18/postcard-from-the-couch-ufc-91-couture-vs-lesnar/comment-page-1/#comment-57406</link>
		<dc:creator>Jeff L</dc:creator>
		<pubDate>Tue, 18 Nov 2008 20:22:56 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/?p=9044#comment-57406</guid>
		<description>I&#039;m also pissed we can&#039;t seem to get a Pros and Cons out of Huck these days to save our lives. SLACKER.</description>
		<content:encoded><![CDATA[<p>I&#8217;m also pissed we can&#8217;t seem to get a Pros and Cons out of Huck these days to save our lives. SLACKER.</p>
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		<title>By: Michael</title>
		<link>http://fiveouncesofpain.com/2008/11/18/postcard-from-the-couch-ufc-91-couture-vs-lesnar/comment-page-1/#comment-57403</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Tue, 18 Nov 2008 20:10:17 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/?p=9044#comment-57403</guid>
		<description>the format of Lee&#039;s &quot;guest column&quot; is definitely better, but this whole gimmick is still ridiculously drawn out and unnecessary.  why not cut up your key points from the laundry list, fashion them nicely into a coherent paragraph or two, and throw that on the page if you insist on taking up fiveoz space. whew, i feel better.</description>
		<content:encoded><![CDATA[<p>the format of Lee&#8217;s &#8220;guest column&#8221; is definitely better, but this whole gimmick is still ridiculously drawn out and unnecessary.  why not cut up your key points from the laundry list, fashion them nicely into a coherent paragraph or two, and throw that on the page if you insist on taking up fiveoz space. whew, i feel better.</p>
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		<title>By: Sam Caplan</title>
		<link>http://fiveouncesofpain.com/2008/11/18/postcard-from-the-couch-ufc-91-couture-vs-lesnar/comment-page-1/#comment-57402</link>
		<dc:creator>Sam Caplan</dc:creator>
		<pubDate>Tue, 18 Nov 2008 20:08:26 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/?p=9044#comment-57402</guid>
		<description>THE Richie Wilson? Got any good YouTube links today? :)</description>
		<content:encoded><![CDATA[<p>THE Richie Wilson? Got any good YouTube links today? <img src='http://fiveouncesofpain.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Lee Gerowitz</title>
		<link>http://fiveouncesofpain.com/2008/11/18/postcard-from-the-couch-ufc-91-couture-vs-lesnar/comment-page-1/#comment-57401</link>
		<dc:creator>Lee Gerowitz</dc:creator>
		<pubDate>Tue, 18 Nov 2008 20:05:52 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/?p=9044#comment-57401</guid>
		<description>Hey now! That&#039;s my pal Richie WILSON.....who happens to not be able to spell his own last name right.

Regardless, what he said was correct. Keep the comments coming, positive or negative (constructive criticism helps).</description>
		<content:encoded><![CDATA[<p>Hey now! That&#8217;s my pal Richie WILSON&#8230;..who happens to not be able to spell his own last name right.</p>
<p>Regardless, what he said was correct. Keep the comments coming, positive or negative (constructive criticism helps).</p>
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		<title>By: Richie Wilsom</title>
		<link>http://fiveouncesofpain.com/2008/11/18/postcard-from-the-couch-ufc-91-couture-vs-lesnar/comment-page-1/#comment-57400</link>
		<dc:creator>Richie Wilsom</dc:creator>
		<pubDate>Tue, 18 Nov 2008 20:00:46 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/?p=9044#comment-57400</guid>
		<description>just an FYI...
Lee uses baby wipes on his ass!</description>
		<content:encoded><![CDATA[<p>just an FYI&#8230;<br />
Lee uses baby wipes on his ass!</p>
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		<title>By: AG Silver</title>
		<link>http://fiveouncesofpain.com/2008/11/18/postcard-from-the-couch-ufc-91-couture-vs-lesnar/comment-page-1/#comment-57391</link>
		<dc:creator>AG Silver</dc:creator>
		<pubDate>Tue, 18 Nov 2008 17:53:37 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/?p=9044#comment-57391</guid>
		<description>Hey Lee,

I love your perspective and agree with other comments so far that the format is much smoother now than in your previous entries.  Also, I was in a similar situation as you in terms of fandom and I&#039;d classify myself as being perhaps in the next phase of MMA fan development where I can now actually hold my own in a convo with more hardcore MMA fans.  lol.  

I understand your reasoning for a major network makign a push to get UFC on their airwaves but we have to be careful when comparing UFC stars with WWE stars.  WWE can partner well with networks and build ad campaigns because planning for the future is fairly simple.  For the most part, barring major injury, both parties know who will be the WWE champ for the foreseeable future and also know when the title could change hands next.  For a network to get on board with the UFC they will have to embrace MMA (as brought to us by UFC) and NOT simply do it on the basis of one personality which IMO is where CBS went wrong with EliteXC.  

To use Kimbo (and Gina Carano) as the focal point of their MMA coverage not only reduced the ability of EXC to promote other up-and-coming MMA stars such as Jake Shields, Wilson Reis, etc. but it also undermines the hard work that all the athletes put in trying to establish themselves in the promotion.  A network would also have a PR nightmare if the &quot;unthinkable&quot; happens as it did for CBS when Shamrock had to be scratched off the main event (which can happen... lest we forget the caveat that all fight cards have &quot;Card subject to change&quot;) then scramble to find an opponent for your promotional focal point or scrap the bout to promote an undercard event.  Admittedly, this was a difficult decision for any promotion but had the focus not been on Kimbo, it wouldn&#039;t have been as big of a letdown had the fight been rescheduled for a later date.

Long story shorter... UFC shouldn&#039;t team up with a network if their plan is to focus on one champ no matter if it is Anderson Silva, GSP, BJ Penn, or Lesnar.</description>
		<content:encoded><![CDATA[<p>Hey Lee,</p>
<p>I love your perspective and agree with other comments so far that the format is much smoother now than in your previous entries.  Also, I was in a similar situation as you in terms of fandom and I&#8217;d classify myself as being perhaps in the next phase of MMA fan development where I can now actually hold my own in a convo with more hardcore MMA fans.  lol.  </p>
<p>I understand your reasoning for a major network makign a push to get UFC on their airwaves but we have to be careful when comparing UFC stars with WWE stars.  WWE can partner well with networks and build ad campaigns because planning for the future is fairly simple.  For the most part, barring major injury, both parties know who will be the WWE champ for the foreseeable future and also know when the title could change hands next.  For a network to get on board with the UFC they will have to embrace MMA (as brought to us by UFC) and NOT simply do it on the basis of one personality which IMO is where CBS went wrong with EliteXC.  </p>
<p>To use Kimbo (and Gina Carano) as the focal point of their MMA coverage not only reduced the ability of EXC to promote other up-and-coming MMA stars such as Jake Shields, Wilson Reis, etc. but it also undermines the hard work that all the athletes put in trying to establish themselves in the promotion.  A network would also have a PR nightmare if the &#8220;unthinkable&#8221; happens as it did for CBS when Shamrock had to be scratched off the main event (which can happen&#8230; lest we forget the caveat that all fight cards have &#8220;Card subject to change&#8221;) then scramble to find an opponent for your promotional focal point or scrap the bout to promote an undercard event.  Admittedly, this was a difficult decision for any promotion but had the focus not been on Kimbo, it wouldn&#8217;t have been as big of a letdown had the fight been rescheduled for a later date.</p>
<p>Long story shorter&#8230; UFC shouldn&#8217;t team up with a network if their plan is to focus on one champ no matter if it is Anderson Silva, GSP, BJ Penn, or Lesnar.</p>
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		<title>By: Jeff L</title>
		<link>http://fiveouncesofpain.com/2008/11/18/postcard-from-the-couch-ufc-91-couture-vs-lesnar/comment-page-1/#comment-57371</link>
		<dc:creator>Jeff L</dc:creator>
		<pubDate>Tue, 18 Nov 2008 15:54:12 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/?p=9044#comment-57371</guid>
		<description>I wanted to make two quick points. First, thank you for changing the format of the column, it is a HUGE improvement as the timestamp format was just too messy, drawn out, and hard to read your thoughts. Second, thank you for balancing better the information you bring to the table. I know you have a production background, but felt your perspective on the fights was clouded by that. This was a good analysis of all, and well rounded. Just a so much better column than your first two. Excellent job, and thank for sharing.
On a side note, I LOVE the fighter entrances and would feel cheated if they didnt air them as you suggested. I feel it provides a great moment to analyze a fighter&#039;s demeanor in those key moments before he enters the octagon. Don&#039;t know if you have ever seen a UFC DVD, but they cut out the entrances and it&#039;s one of my pet peeves.</description>
		<content:encoded><![CDATA[<p>I wanted to make two quick points. First, thank you for changing the format of the column, it is a HUGE improvement as the timestamp format was just too messy, drawn out, and hard to read your thoughts. Second, thank you for balancing better the information you bring to the table. I know you have a production background, but felt your perspective on the fights was clouded by that. This was a good analysis of all, and well rounded. Just a so much better column than your first two. Excellent job, and thank for sharing.<br />
On a side note, I LOVE the fighter entrances and would feel cheated if they didnt air them as you suggested. I feel it provides a great moment to analyze a fighter&#8217;s demeanor in those key moments before he enters the octagon. Don&#8217;t know if you have ever seen a UFC DVD, but they cut out the entrances and it&#8217;s one of my pet peeves.</p>
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		<title>By: Trey</title>
		<link>http://fiveouncesofpain.com/2008/11/18/postcard-from-the-couch-ufc-91-couture-vs-lesnar/comment-page-1/#comment-57369</link>
		<dc:creator>Trey</dc:creator>
		<pubDate>Tue, 18 Nov 2008 15:41:58 +0000</pubDate>
		<guid isPermaLink="false">http://fiveouncesofpain.com/?p=9044#comment-57369</guid>
		<description>Lee, love your sense of humor (Couture wrestling with his wife was hilarious!), I also hate that ridiculous move Buffer makes at EVERY announcement, but now have a name for it (the Thriller move), thanks.</description>
		<content:encoded><![CDATA[<p>Lee, love your sense of humor (Couture wrestling with his wife was hilarious!), I also hate that ridiculous move Buffer makes at EVERY announcement, but now have a name for it (the Thriller move), thanks.</p>
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