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5 Oz. of Pain on CBS Sports: ‘Bellator’ formulates game plan for success

In addition to’s new content partnership with, Five Ounces of Pain founder and publisher Sam Caplan will continue to submit exclusive columns to the site.

In Caplan’s latest CBS Sports column, he provides a great deal of new details pertaining to the upstart Bellator Fighting Championships promotion, which plans to begin producing events for ESPN Deportes in April.

During an exclusive interview with Bellator CEO Bjorn Rebney, Caplan made it a point to ask the former Sugar Ray Leonard Boxing owner why he believes his new MMA promotion can succeed where so many others have failed.

“I give a lot of credit to people for trying,” Rebney responded when the question was posed to him. “But I think what we have is a team in place that understands the drivers in the industry and what drivers need to be successful in order to survive. … We have a well-established industry expertise. We understand the different facets of this business. We understand how to market and promote fighters, not just athletes. We understand the importance of the story-telling behind those fighters.”

Caplan also expresses a belief that Bellator might finally be the promotion that establishes itself as a stable number two behind the industry’s leader, the Ultimate Fighting Championship.

“After speaking with Rebney, it’s hard not to come away with the impression that he’s a man with a plan,” writes Caplan. “Rebney represents a hybrid: a polished and respected businessman who has related experience in the fight game. During his time spent in the business world, Rebney once worked side-by-side with one of the most respected agents in sports, Leigh Steinberg. Rebney also holds the distinction of having produced four years of boxing programming for ESPN2 through the Sugar Ray Leonard presents Friday Night Fights series.”

To read more of Caplan’s latest feature for CBS Sports and to learn more about the Bellator Fighting Championships, just click here.

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