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Dana White responds to reports of Affliction’s plans to counter-program UFC 100

If Affliction Entertainment is looking to create a sense of panic from the UFC regarding reported plans to counter-program UFC 100 on July 11, it would appear they will need to do a little more to rattle the cage of UFC President Dana White. submitted a request for comment to White via text message Sunday afternoon seeking his response to reports that Affliction is looking to go head-to-head on July 11 with one of the most historic cards in UFC history.

White responded to our request via voicemail and didn’t sound concerned in the least about Affliction’s plans.

“How do I feel about them trying to counter-program UFC 100?,” White began his statement, before continuing, “I love it. I fucking love it. I love it. I don’t like these guys and I want to see them spend more of their t-shirt money. What they should be worrying about is — they’ve already seen first hand that nobody gives a shit about Affliction MMA — what they need to starting worrying about is nobody wants to wear their goofy fucking clothes anymore either. The fad is over and they better start saving as much of that t-shirt money as they can.”