twitter google

Dana White talks about the deal between the UFC and Flash Entertainment

With the UFC‘s recent announcement that Zuffa, LLC had sold a minority percentage of the company to the Abu Dhabi based, Flash Entertainment, UFC President Dana White recently took some out of his always busy schedule to share his thoughts on the recent deal in a Q&A session at

On why the deal took place:

We view this as the perfect strategic partnership to help us grow this business and fast track our expansion into other parts of the world… So this deal is a perfect strategic partnership. These guys are awesome strategic partners to help us reach that goal even faster.

On what Flash Entertainment is all about:

Flash is an independent live events and entertainment organization based in the UAE. Its sole shareholder is the Government of Abu Dhabi… The guys who run this company are young, hip, aggressive visionaries. They are big thinkers.

On the affect it will have on UFC operations:

As for the day to day and how everything runs, it’s business as usual.

On the length of the deal:

This is not a short-term investment. Flash is a long-term partner that understands the dynamics of our business model.

In closing:

I’ve been saying for years that UFC is going to become the biggest sport in the world. With this new partnership in place, it’s going to happen even faster. These guys get it and they love the sport. We built a relationship with them over the last few years, they’re guys we like, respect, and trust, and we know that they’re the perfect strategic partners. We made all the right moves over the years, done all the right things along the way, and we know that this is a good thing for the sport.

To read the full interview, CLICK HERE

Follow 5OZ