The announcement was made by UFC chairman and CEO Lorenzo Fertitta and UFC president Dana White at a press conference held at Toronto’s Rogers Centre on Tuesday.
“This market is so important to us…To not have a market here is insane,” said White. “Hiring Wright was a no-brainer, it’s awesome, obviously, to have somebody from Canada who knows everything about Canada and, more importantly, knows everything about Canadian sports.”
Wright, who was Canadian Football League commissioner from 2002 to 2006, will commence his position on May 31.
“To me, it was an opportunity to get back into the sports business, where my passion is, and in this country, obviously where my passion is.” said Wright.
White and Fertitta said the creation of the Canadian office, which will employ approximately 12 to 15 people, will help spread word about the UFC’s growth, safety track record, and ability to bolster local economies.
The UFC now has offices in Las Vegas, Toronto and the United Kingdom.