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Dana White optimistic about producing 100 shows a year, opening office in China

With their sites already firmly locked onto international markets such as Europe, Canada, and Australia, the UFC currently appears poised to take China by storm.

On the heels of announcing a recently assembled office in Canada, UFC President Dana White recently spoke optimistically on the prospect of the company taking its act to Asia in the very near future.

“Right now, what we’ve used to go into Europe and even Australia is our U.K. office,” said White during a recent report on “But we’re looking right now – and here I go jumping ahead of myself and saying stuff before we do it – but we’re going to open an office in China.”

White went on to speculate that the UFC could end up producing a total of 100 shows a year if everything continues going according to plan.

“This is is a work in progress,” White told ( “We bought this company, and we were doing five fights a year. If you would have told me six or seven years ago that we’d be doing 34 fights a year, I would have said, ‘That’s impossible. It’ll never happen. That’s crazy.’ We’re probably going to end up doing 100 fights a year.

“We could have a show [in the U.S.] on Saturday night and five more going on in five other countries. That’s what’s going to eventually happen. It’s figuring this thing out, putting the pieces together, and like I said, it’s a work in progress. But I’m telling you guys, I said it years ago, and I’ve been saying it – how big this thing is going to be. I think people are now really starting to realize how big this thing is really going to be.”

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