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Is a StrikeForce DVD Release a Hot Commodity? Well…

Strikeforce has announced that the promotion will be releasing their first DVD on October 12; entitled “Strikeforce MMA”. Retail price for the DVD release is $29.99 (and $34.99 in Canada).

The 2-disc release, features preliminary and main card fights from “Strikeforce: Heavy Artillery,” “Strikeforce: Los Angeles”, and “Strikeforce: Fedor vs. Werdum,” will provide approximately six hours of content. It will also include rare Special Features such as “Never-Before-Broadcast Fights” and “Exclusive Fighter Interviews”.

Although I’m a supporter all things MMA, I’m truly surprised the promotion has chosen to invest funds in the production of DVD’s at this time. Their lack of brand recognition to the casual fan or even the new potential fan in my opinion is minimal. If they were featuring main card fights that were on a PPV and not previously on network or cable television with in the last year I might be able to get behind the project a bit.

With fluctuating ratings and most MMA fans not being sufficiently enamored with the production and match making of the promotion, one has to ask are the return profits of the sale of this product worth the investment from Strike Force?

In my humble opinion they could have used these funds to market there upcoming cards more aggressively than in the past to secure better ratings, and they could have in general marketed and advertised there promotion as a whole to build up brand recognition and help in making the Strike Force logo and products synonymous with MMA similar to what Zuffa has done with there UFC promotion.

So I guess the question is, are you planning on purchasing the Strike Force DVD?

The DVD disc breakdown is as follows:

Disc One:
STRIKEFORCE: Heavy Artillery Featuring:

  • Alistair Overeem vs. Brett Rogers, May 15, 2010
  • Antwain Britt vs. Rafael Feijao
  • Roger Gracie vs. Kevin Randleman
  • “Jacare” Souza vs. Joey Villasenor
  • Andrei Arlovski vs. Antonio Silva
  • Weigh-in
  • Undercard
  • Post Fight Interview

Disc Two:
STRIKEFORCE: Live Featuring:

  • Robbie Lawler vs. “Babalu” Sobral, June 16, 2010
  • Hugo Sandoval vs. Marcus Kowal
  • Jeremy Umphries vs. R.J. Clifford
  • KJ Noons vs. Conor Heun
  • Tim Kennedy vs. Trevor Prangley
  • Evangelista Cyborg vs. Marius Zaromskis
  • Weigh-in
  • Undercard
  • Post Fight Interview

STRIKEFORCE: Fedor vs. Werdum Featuring:

  • Fedor Emelianenko vs. Fabricio Werdum, June 26, 2010
  • Bobby Stack vs. Derrick Burnsed
  • Yancy Medeiros vs. Gareth Joseph
  • Bret Bergmark vs. Vagner Rocha
  • Chris Cope vs. Ron Keslar
  • Josh Thomson vs. Pat Healy
  • Cris Cyborg vs. Jan Finney
  • Cung Le vs. Scott Smith
  • Weigh-in
  • Undercard
  • Post Fight Interview