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Dana White: Extreme Confusion

We’ve all overreacted at some point in our lives to something. I do it all the time when watching a hockey or football game, and I’m willing to bet that most of you reading this overreact or react on instinct and emotion to sports as well.

So when Dana White overreacts to certain aspects of his company, like fights not delivering or his fighters doing something stupid, it’s to be expected.

The difference between you, me, and White is that he’s in charge of a multi-million dollar company.

P.S. –  If you’re reading this and you’re in charge of a multi-million dollar company, hook a brother up with a job.

Moving forward, on Thursday night Dana fired Miguel Torres for an unfunny tweet about a rape van. Dana didn’t see the comment prior to being interviewed in Canada by Michael Landsberg, but made the decision shortly after the interview to release Torres without talking to the bantamweight star.

Earlier in the day, Rashad Evans made a comment about Penn St. and their child molestation scandal directed towards his upcoming opponent and PSU alum Phil Davis. Instead of firing or fining Evans, Dana talked to the former UFC champ, let him explain himself, and decided that Rashad was sorry and that it wouldn’t happen again.

We all see the double standard here. Even though Rashad’s comment was far worse than Miguel’s, Miguel was the one released because he’s never headlined a PPV that did a million buys. Lets not look at the double standard though.

Instead, lets look at Dana and his overreaction to one situation and his sensible reaction to the other. With Torres, he was essentially blindsided with news of the tweet and reacted immediately without giving the fighter a chance to explain himself. With Rashad, even though his comment was made just a few feet away from White, he claims he didn’t hear the comment but once he got news of it, he let Rashad explain himself.

It’s not like this is the first time Dana has overreacted to a situation. The problem with his overreactions though is that he always takes the extreme. It’s either the worst thing in the world to happen or the best. There’s no middle ground with him. And once again, when you’re the head of a multi-million dollar company, it’s probably not the best idea to take the extreme.

When Quinton Jackson had his run in with the law or certain female reporters, Dana allowed “Rampage” to explain himself and let him off with nothing more than a warning, much like he did with Evans.

When Junior dos Santos defeated Cain Velasquez in 64 seconds, Dana overreacted to the negative extreme. He was obviously upset that his big main event lasted just over a minute, but instead of praising JDS, he instead decided to bury both fighters on national TV.

When Jason Miller lost to Michael Bisping last weekend, Dana took to Twitter to call it, “the most one-sided fight in UFC history,” even though there was a fight not three hours before that was more one-sided. Once again, it was an overreaction to the negative extreme.

When Frankie Edgar came back to defeat Gray Maynard at UFC 136, Dana took the positive extreme and called Edgar the #2 pound-for-pound fighter in the world.

There are plenty of other examples of Dana reacting to one extreme or the other to all kinds of situations. Unfortunately it’s usually more negative than positive, but I get it. Dana is a very emotional guy. If you don’t believe me, just watch him and Joe Rogan scream at everyone to order the PPV even though we can hear him just fine.

We can all agree that Dana has done great things for the sport of MMA and that the UFC likely wouldn’t be in this position if someone else were in charge. He’s a guy that inspires confidence in his group, thanks in large part to his emotions. But that emotion is going to get him into trouble, especially now that he’s even more in the public eye thanks to the FOX deal.

Personally, I think Dana needs to step back a little bit. Right now he’s the face of the UFC. Whether he’ll admit that or not, he is. He’s the most public figure in the company. He has the most twitter followers, he’s in the Bud Light commercials, he does more interviews than any other figurehead in any other major sport, and he does video blogs every week, and he’s always in the public eye.

When you’re as emotional as Dana and when you’re in front of the public as much as Dana, you’re going to say stupid things. It’s the environment he’s created. You want to know why guys like Forrest Griffin, Torres, and Evans make rape and molestation jokes or why guys like Frank Mir say they want to kill other fighters? It’s because Dana, the head of the company, reacts on emotion and calls journalists “b*tches” and “c*nts” and throws around “f*ck” like it’s a football and he’s Aaron Rodgers.

Dana isn’t going to change his ways, but he can tone down just how much he does. Let Lorenzo Fertitta be in front of the camera a bit more at press conferences and on media calls, definitely don’t allow Dana to be front and center on the FOX shows like he was on November 12, and someone should probably monitor what he puts out on twitter as well.

MMA is a sport where guys get paid to punch each other in the face. We shouldn’t expect them to act like Taylor Swift, although they could learn a few things from her about how to become a media darling, but they have to know when they’re crossing line. But before Dana can police his fighters, he needs to do a better job policing himself.

8 COMMENTS
  • Creature says:

    I think Dana just needs a vacation ;)

    “P.S. – If you’re reading this and you’re in charge of a multi-million dollar company, hook a brother up with a job.” This Made me LOL pretty hard^ good stuff

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  • fanoftna33 says:

    O K while I do agree the double standard here is completly shitty, Dana moving aside is completly wrong. Seriously if it wasnt for Dana ( and the Fertitas money) we wouldnt even be watching or talking about the sport of MMA right now, McCain would have won his stupid ban and gotten rid of MMA for good if the UFC wasnt bought out and regulated so regardless of how many poor decisions he makes there are countless other ones that are Great decisions. Stepping back and toneing it down are not what made the company and they are not what is going to ture this into a global sport in the very near future.
    Again I agree Torres shouldnt have been fired, But Dana has fired main eventers in the past, Marquadt- Brett Rogers to name a few. Hell even Anderson got his final warning that if he made the company look bad he would be fired. He may make rash decisions but he is the only guy running the UFC the only way it should be ran.

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  • Niv says:

    Preaching to the converted, I’ve been saying this forever. We all owe Dana a lot of respect for what he’s done in this sport, but for this sport to keep moving into the mainstream he needs to take a back seat, he just lacks the refinement a CEO should publicly show.

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  • GIKE MOLDBERG says:

    Dana White’s good moves far outweigh his bad ones-That’s how I judge a person in a position of power-If anything ,he is the most human resembling President of anything that I have ever witnessed-Look at all the fake heads of all the other major sports-You probably can’t even name them because they are nothings that just leach income

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  • Lord Faust says:

    Dana White is, to a large extent, the Steve Jobs of MMA.

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  • MMA-LOGIC says:

    Dana White , is to a large extent, a real dick.
    If it wasnt for Dana White bla bla bla. Nobody knows. All I know is that Dana White gets credit for things he didnt do. Sure he has made some good biz dec but who is to say amother guy wouldnt have made better ones.

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  • GIKE MOLDBERG says:

    Quit hating on Dana White-Is he inexcusable?-of course not-Is he very necessary?-yes indeedy-No real dick gives out fight bonuses that are more than most of us make in a year-the fighters know what kind of business they are getting into before they sign-You win-you get females galore and prestige that all the other major sports stars dream about having

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  • Sykotick says:

    Lmao, you’re such an internet troll, logic, from the amount of anti UFC and Dana White stuff you say,I’m right around 99% if you like a band and they go mainstream, you instantly write them off as sucking. I’m shocked your confidence in Overeem hasn’t wavered considering he now calls the UFC his home. Like it or not Dana is one of the MAIN reasons for MMA successes. “Someone else could have” yeah but didn’t.

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