Bellator CEO Bjorn Rebney: “There’s no way to survive and be successful in this type of business if you’re anything less than on.”

Despite differences in demeanor, Bellator CEO Bjorn Rebney works in much the same manner as UFC President Dana White. As the key figurehead in the promotion, Rebney is someone MMA fans and media look to for insight and news on Bellator. However, he isn’t quite cut from the same mold as White, who tends to be a little more outspoken.

Rebney and Bellator will replace the UFC on Spike TV in 2013 when their live fights head over to the network. Spike and Bellator are also planning a reality show, a move only helping push the Bellator brand to the masses. While his organization will go head to head, Rebney was recently asked how he’d fare against White in an in-ring confrontation.

“My understanding is he’s got a great standup game. My standup game isn’t that great. I’d probably go right back into a pre-production meeting and try to compete where the competition is ripe, which is putting on live events and putting on great TV shows,” joked Rebney in a recent interview with SportsNet.ca.

“There’s no way to survive and be successful in this type of business if you’re anything less than on,” Rebney continued. “We have no off-season. It never stops. Need five days off to do this or that, this isn’t the place for you.”

Rebney also admitted he enjoys watching the UFC though does so in a different manner now than was the case when he was simply a MMA enthusiast.

“I’m a fan and I watch some of the UFC shows because there’s great fighters I want to see fight,” Rebney said. “Then part of it is to track what the competition is doing in terms of their numbers and how people are responding and what they’re doing live-wise and internationally.”

Bellator has announced they will expand to three-hour cards when they move to Spike TV next year. The next Bellator show is set for this Friday night with bantamweight champion Zack Makovsky defending his title against Eduardo Dantas.

PHOTO CREDIT – BELLATOR

5 COMMENTS
  • Lord Faust says:

    Bjorn seems like a sharp guy and I think he handles himself well with the media. I hope he — and Bellator — stick around for a while; they offer a good counterpoint to the UFC in a lot of respects.

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  • hindsightufuk says:

    i like the whole understated way Bjorn and Bellator deal with things and produce their shows.
    I actually think BFC and UFC could work well together, or at least co-exist, as long as they dont get into a bickering match which will obviously end with UFC buying out and destroying another decent promotion.
    at the moment Bellator cannot feed enough quality opponents to most of its champions. if they are willing to breed fighters and maybe let them leave without a fight once their contracts are up so they can pursue the UFC gold, then its a beautiful match, cos Bellators scouts are picking up so many awesome fighters these days that will out grow the promotion in time

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  • Rece Rock says:

    There’s no way to survive and be successful in this type of business if you’re anything less than on PEDs

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  • Rece Rock says:

    I don’t think UFC would buy BFC because of the whole monopoly issues they had a few months back but hey ya never know.

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  • Lord Faust says:

    I’m really looking forward to Bellator moving to Spike. I’ve had some issues with the stream on the SpikeTV website and refuse to wait until Saturday night to watch the fights on SportsNet. (Yeah, sure, I’ll just avoid MMA pages for 24 hours — a very realistic scenario.)

    I’m a lot more confident in Bellator than I was Strikeforce before the Zuffa buyout.

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