Whether it was due to Cinco de Mayo, a card lacking a mainstream star, a major boxing match-up on the same night, or any other number of reasons, one thing is clear – UFC on FOX 3 flopped. Though arguably the most entertaining of the three FOX features, this past Saturday night’s primetime lineup only averaged 2.4 million viewers in comparison to the 5+ million brought in by the company’s previous stabs at cracking into the mainstream. Also worth pointing out, the show involved four bouts on FOX while the earlier events only had four TOTAL tilts between them with a network rub.
Additionally concerning, the preliminary portion drew less than 100,000 fans to Fuel TV even though it boasted a pair of Ultimate Fighter winners in action.
Both figures have been reported by multiple outlets with MMAJunkie being first to confirm the news.
The UFC will return to FOX in August with a card headlined by Brian Stann-Hector Lombard though there are a slew of shows scheduled in the coming months with ties to the broadcaster including next week when Dustin Poirier faces Chan Sung Jung at UFC on Fuel 3.
PHOTO CREDIT – UFC