Say what you will about how he conducts himself publicly, but there aren’t many harder-working executives than UFC President Dana White. The outspoken executive works at a frenetic pace, making time for countless media appearances and meetings while promoting the product he not only loves but in large part helped create. While the past year has had its share of valleys, including a series of issues causing the cancellation of major match-ups, health issues, and numerous other problems the public never hears about, it looks like White has no interest in slowing down and plans to be around for the long haul.
“The way that I look at this thing is I made a commitment, and I’m committed to this. I know what we can do and the things that we’re working on – and this might sound f*cking egotistical as hell, but it’s what I believe – I believe that if I walk away from this thing, I believe it won’t happen. I love this sh*t,” the passionate president stated in a conversation with MMAJunkie. “I like what I do. I like what we do. I like what we’re building. I like what we’ve created. The day is going to come when it’s time for me to walk away. When that day comes, hopefully somebody else will jump in here that is willing to do what I’ve done and work as hard as I have to keep going and take it to the next level.”
White also promised that the company had some exciting things planned in the near future, though didn’t offer up any specifics or even hints.
“We’re going to shock the world again in the next two years. When you see these other organizations pop up, they basically copy everything that we do,” said White. “Now the talk is that Bellator is going to do a reality show. Wonder what that reality show is going to look like and what it’s going to be like? Because they have so much f*cking fantastic original programming on Spike TV. I can just imagine what they came up with.”
“But they’re going to be going in one direction, the copy-the-UFC direction, and then we’re shaking sh*t up,” he continued. “We’re going to change how everything works again in the next two years.”
PHOTO CREDIT – UFC