UFC officials have announced a new multi-year deal with MusclePharm, renewing an already existing deal.
MusclePharm, a sports nutrition company, will be featured in UFC programming and on both the TV and pay-per-view broadcasts.
“MusclePharm has a long history with us and we’re excited to continue our partnership,” said UFC president Dana White. “It represents our commitment to growing MMA around the world.”
During their work with the UFC, the company has sponsored such fighters as UFC light heavyweight champion Jon Jones, former champion Anderson Silva, UFC featherweight champion Jose Aldo, Jake Shields, Donald Cerrone, Lyoto Machida and more than 100 others. They are based out of Denver, Colorado.
“MusclePharm’s cutting-edge products are scientifically formulated to measure up to the needs of UFC athletes so it’s the ideal collaboration,” said Jeremy DeLuca, president of Sales and Marketing, MusclePharm. “MMA is an area that fits our brand and partnering with the UFC allows us to reach a demographic that shares our passion for fitness and performance.”